欧晰析咨询（OC&ampampampC） ：2022年全球汽车颠覆时速表研究报告（中译版）（34页）.pdf

1、uncommon senseTMHitting the brakes Global Automotive Disruption Speedometer 2022In 2022,the automotive sector continued to face disruption from electric vehicles(EVs),online adoption,and new finance models,while dealing with the aftermath of a global pandemic.Then,along came a cost of living crisisT

2、his added further complexity,with concerns about fuel,economic stability,and inflation impacting consumer appetite for spending.At the same time,the industry continues to grapple with the rise of electric vehicles(EVs)and disruptive new finance models.These forces have resulted in an increasingly di

3、verse range of customer attitudes,all of which will impact how(and which)industry players can own the customer relationship,build winning business models that gain market share and,ultimately,increase profits.In this report(based on research with over 9000 consumers in eight countries)we dive deep i

4、nto the big trends and every stage of 2022s car buying journey.We reveal how to target EV enthusiasts and introduce you to two small yet influential consumer groups:carservatives who are resistant to all trends and early adopters who are keen to explore all the new trends on offer(EV,online purchasi

5、ng,subscriptions).We also detail how buying habits and attitudes have evolved over the last few years,from the rise of bricks and clicks to increasing demand for all-inclusive subscriptions.Is your seatbelt fastened?Lets go.02|OC&C Hitting the brakesOC&C Hitting the brakes|03Stretched finances mean

6、consumers are delaying new car purchases and putting the monthly cost of motoring first when it comes to decisions about their car.How can the automotive industry step in and help while still protecting or even growing revenues?Weve come a long way since lockdown.How has that acted as a catalyst to