Rival IQ：2022年高等教育社交媒体参与报告（中译版）（35页）.pdf

1、2022 Higher Education Social Media Engagement ReportFull Higher Education Social Media RankingsHIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2021 TO MAY 31,20222022 Higher Education Social Media Engagement ReportEverything your school needs to rock on social Weve got the full rankings for e

2、very D1 college and university on Instagram,Facebook,Twitter,and new this year,TikTok,so you can see exactly how your school measures up.Read on for the full rankings and a spotlight on what made the top 10 schools shine on social.HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2021 TO MAY 31

3、,2022Rankings and Methodology We surveyed 358 D1 colleges and universities between June 1,2021 and May 31,2022 on Instagram,Facebook,Twitter,and TikTok.Using this data and a weighted formula,we generated an overall engagement ranking for each schoolthat blends total engagement and engagement rates.T

4、he top-ranked colleges and universities on social media have high engagement rates with average or better audience size and posting volumes.Read the full report online?SCORE/RANKENGAGEMENT TOTALENGAGEMENT RATEHIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2021 TO MAY 31,2022What Did We Analy

5、ze?DATA SET INCLUDES COMPRISINGD1 COLLEGES AND UNIVERSITIES358204M641KPOSTSENGAGEMENTSIN BETWEEN THE MONTHS OFJUNJUL AUGSEPOCTNOVDECJANFEBMARAPRMAY20212022HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2021 TO MAY 31,2022Top 10 Colleges and UniversitiesHIGHER EDUCATION SOCIAL MEDIA ENGAGEMEN

6、T REPORT|JUNE 1,2021 TO MAY 31,2022?University of IowaHawk-eyed(see what we did there?)readers of this report will note that the University of Iowa has grabbed the overall gold for the fourth year running thanks to truly stellar engagement across the board.Top ten finishes on three out of four chann