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1、Paper&Packaging Report 2026Adapting today,shaping tomorrowCopyright 2026 Bain&Company,Inc.All rights reserved.1Paper&Packaging Report 2026ContentsIntroduction letter .2Resilience and Efficiency.3Dont Underestimate the Cost of Overcapacity.4Transforming Maintenance with Artificial Intelligence .10Its

2、 Time to Rethink Every Link in Your Supply Chain.15Customer-Led Growth .20Luxury Packaging:Resolving the Tension Between Creativity and Impact .21To Make Money,Follow the Money .26M&A in Paper and Packaging:Bigger but Fewer Deals.31Battle of the Substrates .36Sustainability:Less Talk and More Action

3、 .42Chemical Recycling:Plastics Firms Must Move Now or Miss Out .472Paper&Packaging Report 2026Introduction letterPaper and packaging executives today face a complex set of challenges,including low profitability,overcapacity,and subdued demand levels.Stiff price competition is the norm,and markets h

4、ave diverged.North American companies have fared slightly better in terms of operating rates and asset utilization compared with Europe and other regions.Paper and packaging companies are spending less time marketing their sustainability efforts and doing more of the hard work to meet sustainability

5、 targets and evolving regulations.Bains second Paper&Packaging Report delivers insights into how leading companies are adapting to these challenges,cutting costs,and taking action to grow going forward.The report looks at managing overcapacity,the supply chain,and maintenance as key ways to build or

6、ganizational resilience and efficiency.AI is starting to help accelerate both internal efficiency improvements and top-line growth through customer and consumer insights,impacting areas ranging from commercial excellence to sustainability.Finally,M&A continues to be active and is an increasingly imp