VML：2026年未来商业报告：零售与消费行为趋势前瞻：AI效率＋人本体验（中译版）（26页）.pdf

1、9TH EDITION/2026TOMORROWSCOMMERCETHE NEARNEXTFAR OF RETAIL AND SHOPPER BEHAVIOR:AI EFFICIENCY+HUMAN FIRST EXPERIENCE2Tomorrows Commerce:A Human+Tech Counterpoint Welcome to VMLs latest edition of“Tomorrows Commerce”a visionary exploration of the trends poised to reshape the world of commerce.This ye

2、ar,inspired by our data,experience,and relentless curiosity,we delve into 20 ideas that dont just anticipate 2026,but challenge us to imagine commerce 5,10,or even 15 years down the line.Prepare to encounter concepts that might feel delightfully futuristic,perhaps even a bit far out,yet which hold t

3、he potential to profoundly redefine how we buy,sell,and connect in the future.This year,we dive deep into two powerful,interlinked,yet sometimes opposing,currents 1.Automated&AI-driven efficiency and 2.Authentic Experience&Human Connection.Why do we believe that these two forces are so important?At

4、VML,our Human First philosophy isnt just a creative principle;its the very lens through which we view and shape the future.And yet we also acknowledge the role that technology has in shaping and defining our lives,and of course the way we shop.Its this human-centric approach,underpinned by the enabl

5、er of technology,that seamlessly connects Brand Experience,Customer Experience,and Commerce.And this in turn guides our exploration into whats next.Before you delve in,we encourage you to consider how these trends can spark conversation and drive a different perspective as you chart your brands cour

6、se for the new year and beyond.Whether through AIs silent efficiency or human experiences vibrant warmth,VML invites you to explore how these dynamic forces will converge,compete,and ultimately define your vision to drive the needs of tomorrows shopper.GLENDA KOKChief of Technology BusinessVML LATAM