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所属报告：
商贸零售行业IP系列深度之一：海外复盘乐高——百年积木帝国的创新传奇-250905（25页）.pdf
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fCDlm77ooajnvJblj7cgfCDlkI3np7AgICAgICAgICB8IOaXtumXtOiMg+WbtCAgIHwKfC0tLS0tLS0tLS18LS0tLS0tLS0tLS0tLS18LS0tLS0tLS0tLS0tfAp8IDM2ICAgICAgIHwg5aWI6aOeIExvZ28gICAgfCAxOTk3IC0gMjAwMCB8CgrotYTmlpnmnaXmupDvvJrlhazlj7jlrpjlqpLvvIzkuK3ms7Dor4HliLjnoJTnqbbmiYA=
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华与华改造前后logo对比
fCDmlLnpgKDliY1Mb2dvIHwg5pS56YCg5ZCOTG9nbyB8CnwtLS0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS0tLXwKfCDonJzpm6rlhrDln44gICAgIHwg6Jyc6Zuq5Yaw5Z+OICAgICB8CnwgQzlGRkVFICAgICAgIHwg5bm46L+Q5ZKWICAgICAgIHwKfCDmtbflupXmjZ7ngavplIUgICB8IOa1t+W6leaNnueBq+mUhSAgIHwKfCDogIHlqJjoiIUgICAgICAgfCDogIHlqJjoiIUgICAgICAgfAp8IOWNjuiOseWjqyAgICAgICB8IOWNjuiOseWjqyAgICAgICB8Cnwg54mb5bCP54G2ICAgICAgIHwg54mb5bCP54G2ICAgICAgIHw=
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幸运咖与蜜雪冰城相同的Logo设计思路
fCDlhajnkIPmlofljJbmr43kvZMgfCDnp4HmnInljJYgfCDlpKflkpYgfAp8LS0tLS0tLS0tLS0tLS18LS0tLS0tLS18LS0tLS0tfAp8IOW5uOi/kOWSluS4juicnOmbquWGsOWfjiB8ICAgICAgICB8ICAgICAgfAoK6LWE5paZ5p2l5rqQ77ya44CK5Y2O5LiO5Y2O6LaF57qn56ym5Y+35qGI5L6L6ZuG44CL77yM5Lic5YyX6K+B5Yi4
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fCDml6dMb2dvIHwg5pawTG9nbyB8CnwtLS0tLS0tLXwtLS0tLS0tLXwKfCAgICAgICAgIHwgICAgICAgIHwKCui1hOaWmeadpea6kO+8muOAiuS6mumprOmAiue8luW5tOWPsuOAi++8jOWbvemHkeivgeWIuOeglOeptuaJgA==
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品牌经历3次全面升级，2023年LOGO革新至第8代，全新定位“简约男装”
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fCDlhajnkIPmlofljJbmr43kvZMgfCDnp4HmnInljJYgfCDlpKflkpYgIHwKfC0tLS0tLS0tLS0tLS0tfC0tLS0tLS0tfC0tLS0tLXwKfCDlubjov5DlkpYgICAgICAgfCDonJzpm6rlhrDln44gfCAgICAgIHwKCui1hOaWmeadpea6kO+8muOAiuWNjuS4juWNjui2hee6p+espuWPt+ahiOS+i+mbhuOAi++8jOS4nOWMl+ivgeWIuA==
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fCDlm77ooaggfCDmj4/ov7AgfAp8LS0tLS0tfC0tLS0tLXwKfCDlm77ooag3IHwg5Zue5pS25aOw5piO5qCH5YeG77yIUkNT77yJbG9nbyB8CnwgICAgICB8ICAgICAgfAp8ICAgICAgfCAgICAgIHwKfCDmnaXmupAgfCBUZXh0aWxlIEV4Y2hhbmdlLCDkuK3ms7Dor4HliLjnoJTnqbbmiYAgfA==
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fCBHbG9iYWwgUmVjeWNsZWQgU3RhbmRhcmQgfCAgfAp8LS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS18LS0tLS0tLS0tLS0tLS0tLXwKfCBUZXh0aWxlRXhjaGFuZ2UgfCAgfAoK6LWE5paZ5p2l5rqQ77yaVGV4dGlsZSBFeGNoYW5nZe+8jOS4reazsOivgeWIuOeglOeptuaJgA==
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fCDlm77niYcgfCDmnY7lrZDlm63mlrDlk4HniYxsb2dv5Y+K5Y+j5Y+3IHwKfCAtLS0gfCAtLS0gfAp8IOWbvueJh+WGheWuuSB8IOWbvueJh+WGheWuuSB8Cnwg5Zu+54mH5YaF5a65IHwg5Zu+54mH5YaF5a65IHwKCui1hOaWmeadpea6kO+8muadjuWtkOWbreWFrOS8l+WPt++8jOS4reWbvemTtuays+ivgeWIuOeglOeptumZog==
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其它
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李子园新品牌logo及口号
fCDlm77niYcgfCDmnY7lrZDlm63mlrDlk4HniYxsb2dv5Y+K5Y+j5Y+3IHwKfCAtLS0gfCAtLS0gfAp8IOWbvueJh+WGheWuuSB8IOWbvueJh+WGheWuuSB8Cnwg5Zu+54mH5YaF5a65IHwg5Zu+54mH5YaF5a65IHwKCui1hOaWmeadpea6kO+8muadjuWtkOWbreWFrOS8l+WPt++8jOS4reWbvemTtuays+ivgeWIuOeglOeptumZog==
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商贸零售行业IP系列深度之一：海外复盘乐高——百年积木帝国的创新传奇-250905（25页）.pdf
2026年IP产业行业报告：乐高百年发展历程，IP全产业链生态启示
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Kiddicraft公司与乐高公司积木对比
公司近5年毛利率及净利率
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