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2012-2021年东鹏特饮销量及同比变化
2012-2021年东鹏特饮销量及同比变化
行业数据
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所属报告：
东鹏饮料-东风乘势上鹏程三万里-220620（36页）.pdf
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相关数据
图3-172021-2025年东鹏特饮功能饮料分地区营业收入,单位：亿元
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自研数据
2026-02-05
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2025年12月东鹏特饮各省市市占率一览（%）
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行业数据
2026-02-03
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2018-2024年东鹏特饮收入CAGR达到29%
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行业数据
2025-12-23
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以销量计算，2024年东鹏特饮在能量饮料行业市占率遥遥领先
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竞争格局
2025-12-23
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2013年东鹏特饮签约谢霆锋为代言人
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行业数据
2025-10-22
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截至2023年东鹏特饮在全国零售终端网店覆盖率为37%，仍有充足挖潜空间
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其它
2024-05-22
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东鹏特饮销售额从2017年的27.35亿元持续增长至
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其它
2024-05-22
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东鹏特饮2023年H1收入占营业收入94.13%
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其它
2024-03-21
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东鹏特饮系列产品价格（2023年3月）
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行业数据
2023-03-23
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2012-2021年东鹏特饮销售单价及同比变化
fOW5tOS7vXzplIDllK7ljZXku7d85ZCM5q+UfAp8LS0tfC0tLXwtLS18CnwyMDEyfDIwfC0tLXwKfDIwMTN8MjB8LS0tfAp8MjAxNHwyMHwtLS18CnwyMDE1fDIwfC0tLXwKfDIwMTZ8MjB8LS0tfAp8MjAxN3wyMHwtLS18CnwyMDE4fDIwfC0tLXwKfDIwMTl8MjB8LS0tfAp8MjAyMHwyMHwtLS18CnwyMDIxfDIwfC0tLXwKCui1hOaWmeadpea6kO+8muasp+edv+WbvemZhe+8jOWkqemjjuivgeWIuOeglOeptuaJgA==
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行业数据
2022-06-21
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2015-2020年红牛及东鹏特饮市占率变化
fCDlubTku70gfCDnuqLniZvljaDmr5QgfCDkuJzpuY/nibnppa7ljaDmr5QgfAp8LS0tLS0tfC0tLS0tLS0tfC0tLS0tLS0tLS18CnwgMjAxNSB8IDYwJSAgICB8IDUlICAgICAgIHwKfCAyMDE2IHwgNTAlICAgIHwgMTAlICAgICAgfAp8IDIwMTcgfCA0MCUgICAgfCAxMCUgICAgICB8CnwgMjAxOCB8IDQwJSAgICB8IDEwJSAgICAgIHwKfCAyMDE5IHwgNDAlICAgIHwgMTUlICAgICAgfAp8IDIwMjAgfCA0MCUgICAgfCAyMCUgICAgICB8CgrotYTmlpnmnaXmupDvvJrmrKfnnb/lm73pmYXvvIzlpKnpo47or4HliLjnoJTnqbbmiYA=
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行业数据
2021-12-13
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2019年东鹏特饮与美团达成战略合作
fCDml7bpl7QgICB8IOWQiOS9nOWPjOaWuSAgICAgICB8IOWQiOS9nOS6i+S7tiAgICAgICAgICAgICAgIHwKfC0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tLS18LS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tfAp8IDIwMTnlubQgfCDkuJzpuY/nibnppa7jgIHnvo7lm6IgfCDovr7miJDmiJjnlaXlkIjkvZwgICAgICAgICAgIHwKCui1hOaWmeadpea6kO+8muWFrOWPuOWumOe9keOAgeWNjuazsOeglOeptg==
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行业数据
2021-08-03
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2019年东鹏特饮与美团达成战略合作
fCDml7bpl7QgICB8IOWQiOS9nOS4u+S9kyAgICAgICB8IOWQiOS9nOS6i+S7tiAgICAgICAgIHwg5a6j5Lyg5Li76aKYICAgICAgICAgICAgICAgICAgICAgfAp8LS0tLS0tLS18LS0tLS0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tLS18LS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tfAp8IDIwMTnlubQgfCDkuJzpuY/nibnppa7jgIHnvo7lm6IgfCDovr7miJDmiJjnlaXlkIjkvZwgICAgIHwg54Ot6KGA56+u55CDIOmGkuedgOaLvO+8m+W5tOi9u+WwseimgemGkuedgOaLvCB8CgrotYTmlpnmnaXmupDvvJrlhazlj7jlrpjnvZHjgIHljY7ms7DnoJTnqbY=
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行业数据
2021-08-03
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图表10520年东鹏特饮市占率达15.4%，仅次于红牛
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行业数据
2021-07-29
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东鹏由量增逻辑推动，正处于加速放量阶段。由于公司受众消费者相对集中于蓝领群体及务工人员，且公司选择高性价比的定价策略，公司的发展逻辑可类比泰国红牛的前期阶段。在公司定价战略选择影响下，公司近年来单价持稳略降，而销量则快速增长，成为推动销售额增长的主要动力。2017 年开始，东鹏特饮的销售单价逐渐下降，由 20.86元/升下降到 21 年 17.33 元/升，近 4 年 CAGR 为-4.53%；而销量 2012-2021 年从 3.26 万千升增长至 49.44 万千升，21 年同比增速为 36.69%。目前，东鹏类似 Krating Daeng 前期，采取低价策略，凭借较大的市场规模基数推动量增，进而实现整体的增长。
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