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优衣库日本收入及增长率
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所属报告：
海澜之家-公司研究报告-大众男装龙头打造京东奥莱新物种-250226（48页）.pdf
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图13.2014-2027E中国复合调味品市场规模及复合增长率
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图30.2015-2025年我国艺术涂料市场规模及增长率（亿
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图11.2014-2027E中国调味品市场规模及复合增长率
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绝对估值相对折现率和永续增长率的敏感性分析（元）
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行业数据
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绝对估值相对折现率和永续增长率的敏感性分析（元）
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蒙古国：GDP增长率展望
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2026-07-01
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中国：GDP增长率展望
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行业数据
2026-07-01
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东南亚主要国家GDP增长率预测（2023-2026）
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行业数据
2026-07-01
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按人工智能暴露程度四分位数划分的企业平均工资增长率 （以2018年为基准衡量)
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行业数据
2026-07-01
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按AI暴露程度四分位数划分的企业平均生产率增长率 (以2018年为基准衡量)
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行业数据
2026-07-01
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按AI暴露程度四分位数划分的企业平均生产力增长率 （以2018年为基准)
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行业数据
2026-07-01
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按人工智能暴露程度四分位数划分的企业平均员工增长率（以2018年为基准测量）
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行业数据
2026-07-01
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年复合增长率（2024-2029)：11.6%
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行业数据
2026-07-01
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绝对估值相对折现率和永续增长率的敏感性分析（横/纵轴：折现率/永续增长率）
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2026-06-26
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优衣库凭借大众基础款定位、高品质功能面料和供应链能力，在日本市场实现长期较快增长。日本经济低迷时期，消费者回归理性，消费观念向简约、去品牌化、性价比转变，以此为方向的优衣库凭借低价策略快速进行市场扩张。去场景化的百搭产品使其受众更广泛。而后面对市场竞争加剧，优衣库不断进行改革，并提升供应链能力实现 SPA 模式。产品方面，优衣库维持基础百搭款的主导地位同时，通过联名提升品牌知名度和时尚属性，并与核心供应商共同研发高品质功能型面料，例如，推出摇粒绒、Heattech、AlRism 等爆款产品，产品的极高性价比为消费者所广泛追捧。2010-2024 年，优衣库日本市占率提升 6.3 个百分点至 14.2%。优衣库日本男装业务增速略低于整体，但疫情影响下展现更强韧性。2006-2019年，优衣库日本地区收入复合增长6.3%，2019-2024年受疫情影响，复合增长1.3%。其中，2006-2019 年优衣库日本地区男装业务收入复合增长 5.0%，2019-2024 年复合增长 3.9%，尽管 2019 年之前男装业务增速略低于整体，但在疫情期间男装业务增速展现更强的增长韧性。
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