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中国MRO采购服务及数智化MRO采购服务市场规模

市场规模

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所属报告：

京东工业（7618.HK）-港股公司研究报告：专注于供应链数字化领域的创新者-260225（41页）.pdf

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MRO 产品即维护、维修与运营（Maintenance, Repair, Operations）产品，指支持生产或经营活动但不构成最终产品组成部分的物资，可用于通用场景或特定工业场景下的专业用途，涵盖各类消耗品与设备品类。据公司招股书引用灼识咨询数据，2024 年中国 MRO 采购服务市场以 GMV 计的规模为 3.7 万亿元人民币，是美国市场规模的三倍多；灼识咨询预计到 2029 年，该市场规模将达到 4.5 万亿元，2024 年至 2029 年复合年增长率为 4.2%。中国数字化 MRO 采购服务渗透率相比于美国仍有提升空间。数字化 MRO 采购服务指通过电商平台、数字化采购系统接口或数字化采购设备等形式，将 MRO 采购流程从线下转移至线上。该服务可优化采购流程，并为供应商与客户提供数据洞察，进而提升采购流程的可靠性与透明度，降低供应链各环节成本并提高效率。据公司招股书引用灼识咨询数据，2024年中国数字化 MRO 采购服务行业以商品交易总额（GMV）计的市场规模达 0.4 万亿元人民币；灼识咨询预计到 2029 年该市场规模将增至 0.6 万亿元，2024 年至 2029 年的期间复合年增长率（CAGR）为 10.6%。中国数字化 MRO 采购服务渗透率（定义为数字化 MRO采购服务市场规模除以 MRO 采购服务市场规模）在 2024 年为 9.5%，与美国相比仍处于较低水平（ 2024 年美国该比率超过 15%）。灼识咨询预计 2029 年中国数字化 MRO 采购服务渗透率将达到 12.9%。我们认为，由于数字化 MRO 采购服务具备便捷性、透明度与成本效益优势，其接受度有望在中长期持续提升。

市场规模原图定位