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欧莱雅香水布局历程
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所属报告：
美容护理行业：情绪消费催生嗅觉经济东方香氛重塑市场新格局-250630（28页）.pdf
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2026-07-01
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欧莱雅中国区销售增速
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行业数据
2026-07-01
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欧莱雅复颜系列的科研投入（2025）
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行业数据
2026-04-30
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图5-32020一2025年欧莱雅分地区收入（亿欧元)
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自研数据
2026-03-02
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图5-22020一2025年欧莱雅产品细分收入（亿欧元）
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自研数据
2026-03-02
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表10锦波生物代工欧莱雅修丽可"铂研"胶原针、2023、25年再次获批两项三类医疗器械
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行业数据
2025-07-28
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欧莱雅品牌24年1-10月天猫平台品类分布
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行业数据
2024-12-02
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欧莱雅发展历史上的核心并购
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产业概述
2024-10-24
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图表162023年以来欧莱雅大众业务部门增速持续超过
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2024-10-24
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图表30欧莱雅2024年新品
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2024-10-24
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图表24近10年欧莱雅亚太地区及中国大陆相关财报数据（亿元，%）
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2024-10-24
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图表212023年双11珀莱雅接替欧莱雅成为天猫No.1
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2024-10-24
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图表8欧莱雅三个维度销售数据（亿欧元，%）
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2024-10-24
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图表5欧莱雅测算全球美妆市场增速表现（%）
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2024-10-24
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成立独立的香氛部门，持续加码中国市场。欧莱雅集团在 20 世纪时就曾推出香水产品，但当时香水并非集团重点业务。2008 年欧莱雅收购了具有悠久历史的香氛个护品牌香邂格蕾，成为集团在香水领域的重要布局。2016 年后，欧莱雅加快在香水领域的业务拓展，先后收购法国高端香水欧珑和娇诗韵旗下的法国香水品牌 Mugler和 Azzaro，以及与乔治阿玛尼、华伦天奴和 Prada 签订香水代理业务。2022 年后，欧莱雅进一步加大对香水业务的重视程度，成立了全新的奢华香氛品牌部门，将原来隶属高档化妆品事业部的 6 个品牌迁移至该部门，形成完善的香水品牌矩阵和体系；同时欧莱雅加快对中国市场的布局，先后投资了中国高端香水品牌观夏和闻献，充分展现其对中国香水市场快速崛起的信心。
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美容护理行业：情绪消费催生嗅觉经济东方香氛重塑市场新格局-250630（28页）.pdf
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