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2004年至2016年乐高营业收入
2004年至2016年乐高营业收入
行业数据
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可选消费行业： 创新不止百年乐高的成长密码-250512（39页）.pdf
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5oqx5q2J77yM5oiR5peg5rOV5o+Q5Y+W5Zu+54mH5Lit55qE5pWw5o2u44CC6K+35o+Q5L6b5paH5pys5L+h5oGv77yM5oiR5bCG5biu5Yqp5oKo55Sf5oiQ6KGo5qC85ZKM6LWE5paZ5p2l5rqQ44CC
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2025-05-13
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乐高在各区域建造类玩具市场中份额领先（2023年）
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2025-05-13
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2025-05-13
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3）全球化战略深入推进。2015 年后，乐高开始在东亚市场发力，尤其是中国市场。2017年在欧美等市场面临下滑压力时，中国市场仍保持正增长态势。生产端，乐高专门在中国嘉兴投产新生产基地，用于支持中国及东南亚市场的销售。渠道端，乐高公司 2020 年在全球开业 134 家直营店铺，其中 91 家开设在中国。至 2023 年，乐高在亚太地区的收入占比达到 14%。2017 年克努德索普——这一振兴乐高的功臣功成身退，管理权过渡给克里斯蒂安森家族第四代接班人托马斯·柯克·克里斯蒂安森。至 2024 年，乐高营收规模达到 743
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