First Insight ：2023年零售消费者假日购物趋势报告（英文版）（29页）.pdf

1、THE STATE OF CONSUMER SPENDINGRetail Holiday Shopping Trends 2023SUMMARY.2HOLIDAY PLANNING.4SPENDING.7SHIPPING.12Table of ContentsSummaryFirst Insights second annual report,“The State of Consumer Spending:Retail Holiday Shopping Trends 2023”reveals that many of the business effects caused by the pan

2、demic-specifically shipping delays and inventory shortages-appear to be in consumers rear-view mirror.While spending remains similar to last year overall,some of the biggest changes in consumer behavior now are around shipping costs and returns.Shipping costs saw the greatest year-over-year growth i

3、n influencing where consumers shop online,up 62%.Shoppers today are more concerned with experience when they decide to shop in-store,and retailers growing problems with returns shows no sign of abating.ONLINE VS.IN-STORE.16GIFT CARDS.21RETURNS.24CONCLUSION.28 ShippingShipping costs have become one o

4、f the top considerations for consumers overall when deciding where to shop online,which grew 62%this holiday season.Unlike last year,more than half of consumers are not concerned about shipping delays this holiday season with a majority expecting shipping to take 3 5 days.Retailers may not need to k

5、eep up with competitors when it comes to costly same day and next day delivery models.Online vs.In-Store ShoppingMore consumers this year prefer shopping both online and in-store.And while consumers who shop in a physical store for holiday are primarily influenced by price,the in-store experience is

6、 whats driving them to physical stores with ease of shopping and customer service being growing influences this season.ReturnsReturns continue to vex retailers,with no easy solution in sight.Over two-thirds of shoppers say they would not shop at a retailer that charges for returns.When it comes to r