尼尔森IQ：2022年个人护理行业洞察报告（25页）.pdf

1、 2021 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.2022 Nielsen Consumer LLC.All Rights Reserved.Image placeholder 2021 Nielsen Consumer LLC.All Rights Reserved.2 2022 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.202

2、2 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.2021NielsenConsumerLLC.AllRightsReserved.4 2022 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.2021NielsenConsumerLLC.AllRightsReserved.2.6-5.2-1.3-5.1-9.2-3.6-6.65.8-0.0-4.211.80.1

3、-5.20.5Y21YTD22012202220322042205Y21YTD22012202220322042205Y21YTD220122022203220422052,360 1,527 38,527 64,813 7,042 当月新增本土确诊人数5 2022 Nielsen Consumer LLC.All Rights Reserved.3.6-3.7-2.3-1.3-6.4-4.1-4.6 2021 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.-15%-

4、10%-5%0%5%-15%-5%5%快消品类线下整体销售额增速%：-2.9%对比前年6 6 2022 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.-5.21.4-12.3-50.0-30.0-10.010.030.050.020Q120Q220Q320Q421Q121Q221Q321Q422Q17.422.0-8.9-0.25.9-8.10.020.040.060.080.

5、0100.0120.0140.0-60.0-50.0-40.0-30.0-20.0-10.00.010.020.030.07 2022 Nielsen Consumer LLC.All Rights Reserved.2021NielsenConsumerLLC.AllRightsReserved.2021NielsenConsumerLLC.AllRightsReserved.洗手液（除菌）香皂（除菌）沐浴液（除菌）8护肤品即用型面膜护发素低端价格带其余价格带洗面奶（氨基酸）洗发水（氨基酸）牙膏（防敏感）2022 Nielsen Consumer LLC.All Rights Reserve

6、d.2021 Nielsen Consumer LLC.All Rights Reserved.2022 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.10 2022 Nielsen Consumer LLC.All Rights Reserved.2022 Nielsen Consumer LLC.All Rights Reserved.11中腰部/小众品牌开架/大众品牌国际高端大牌中心化，货架化去中心化，内容化 2021 Nielsen Consumer LLC.