Nosto：旺季消费脉搏：2024年假日购物季消费者购物意图解析报告：基于对2000多名消费者的深度调研（英文版）（24页）.pdf

1、Unwrapping shopper intentions for the 2024 holiday seasonUnwrapping shopper intentions for the 2024 holiday seasonPeak season pulse:divulge their shoppingplans for the upcomingholiday seasonincluding changes to their budgets,their top shopping destinations,what makes for a great on-site experience,a

2、nd more.consumers2k+ContentsNearlyofconsumerssaytheyllcutbackonholidayspendingthis yearShoppersplantosave by comparing prices across 3+retailersPetsremainon shoppers gift-buying listsNearlyofUSshoppersare settospendmore uponafavorableelectionOver of consumers say theyllavoid retailers that dont offe

3、r free returnsMany consumerssuggest theyre eager to act quick on discountsConsumerswilltakeahybrid shoppingapproachYounger consumers are much more likely to make cross-border purchasesAmazon is set to be the most popular shoppingdestination146789111213Peak season pulse:Unwrapping shopper intentions

4、for the 2024 holiday seasonMoreconsumersare expected to turn to the second-hand marketFestive shoppershighly value bothproduct reviews and solid on-site search functionsChatGPT and other Generative AItools rise as product discovery channelsMethodology15161820Peak season pulse:Unwrapping shopper inte

5、ntions for the 2024 holiday seasonNearly of consumers say theyll cut back on holiday spending this yearIts the most lucrative time of the year though our research found that nearly a third of shoppers(31.40%)plan to cut back on festive spending this yearwith older consumers all the more likely to.Sh

6、oppers put inflation to blame,with over half(53.70%)citing this as a factor affecting their festive spending(and 63.66%of US consumers citing this).This was closely followed by a desire to save money to pay for other expenses(31.64%).Peak season pulse:Unwrapping shopper intentions for the 2024 holid