爱迪生研究：2023年口头词汇音频报告（英文版）（37页）.pdf

1、#SpokenWordAudioShare of Ear4193 respondents,conducted Q3 2022 Q2 2023National sample ages 13 and olderOnline and offlineTracked since 2014Offered in English and Spanish#SpokenWordAudioThe Spoken Word Audio Report 2023AudiobooksMusicNewsTalk/PersonalitiesSportsSpoken Word AudioNewsTalk/Personalities

2、Sports#SpokenWordAudioAudiobooksKey Findings#SpokenWordAudio1.Spoken Word audience size and listening time attain record highs2.Amount of Spoken Word listening at home has grown dramatically3.Spoken Word listening in car has shifted post-pandemic,but AM/FM radio remains on top4.For the first time ev

3、er,the mobile device is the primary way people listen to Spoken Word5.Podcasting represents a large and growing share of Spoken Word listeningSpoken Word audience size and listening time attain record highs#SpokenWordAudioSpoken Words Audience Size Continues to GrowU.S.Population 13+3939404141434345

4、46482014201520162017201820192020202120222023#SpokenWordAudioSource:Edison Research Share of Ear 2023%Listening to Spoken Word Audio Each DayToday,30 Million More People Are Listening to Spoken Word Audio Each Day than Nine Years AgoSource:Edison Research Share of Ear 2014-2023;U.S.population 13+1051

5、061101141151211211271311352014201520162017201820192020202120222023Listening to Spoken Word Audio Each Day(in millions)#SpokenWordAudio20230246810121416%ListeningSource:Edison Research Share of Ear 2023;U.S.population 13+Spoken Word Audience Has Grown Throughout the Day“Drive-time”high points from pr

6、evious years remain but every other hour experiencing growth in Spoken Word listening#SpokenWordAudio20232014%of U.S.Population 13+Listening to Spoken Word Audio Each HourSpoken Words Share of Audio Listening has Increased by 55%Over the Last Nine Years20310102030405020142023#SpokenWordAudioSource:E