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GLOW:2022年英国食品和杂货行业品牌可持续发展基准报告(英文版)(41页).pdf

上传人: AG 编号:605388 2022-11-01 41页 6.22MB

1、2022 UK Brand Sustainability Benchmark ReportNovember 2022Food&Grocery IndustryUSING DATA PROVIDED BYIm Tim,the founder of on-demand consumer research platform Glow.We are delighted to bring you this inaugural ESG benchmarking report for the UK Food&Grocery industry.Investors,employees,customers and

2、 consumers want to see more progress in terms of sustainability initiatives that support people,the environment and the planet.Brands are increasingly sharing their credentials,communicating their milestones and publishing performance against their ESG and sustainability goals.And consumers now have

3、 access to more sustainability information than ever before from a variety of controlled and uncontrolled sources.As a result a growing cohort of consumers are making their own impact by shedding the brands that dont meet their sustainability expectations,and moving to brands that help them feel the

4、y are making micro-differences every day.Tim CloverGlow Founder&CEOThis report addresses that challenge by providing clear insight into what F&G consumers expect from brands in this area,provides some robust benchmarks to allow brands to assess the risks and opportunities relevant to them and provid

5、es practical direction on how to optimise current ESG programs.The report leverages Glows unique Social Responsibility Score(SRS),a data product that is measuring over 500 brands in the UK,US and Australia.We hope it will help inform your approach to sustainability so that you can create greater imp

6、act.Thanks for reading,Welcome.Summary Expectations Brands Drivers Communications ResourcesTable of contents.01.Executive summary02.Consumer expectations are high03.The leading brands 04.What drives ESG perception05.Communicating ESG effectively06.Further readingSummary Expectations Brands Drivers C

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本文是2022年英国食品和杂货行业品牌可持续性基准报告,由Glow平台创始人Tim Clover撰写。报告基于Glow的Social Responsibility Score(SRS)数据,分析了消费者对食品和杂货品牌的期望、行业领先品牌、影响ESG感知的因素、有效的ESG沟通方式以及进一步的阅读资源。 主要内容包括: 1. 90%的消费者期望企业行为负责任,其中超过1/3认为这对企业非常重要。 2. ESG表现与品牌收入增长呈正相关,SRS每提高2点,年收入增长提高1%。 3. 1/4的消费者因品牌ESG表现而更换品牌,领先品牌获得转换率是平均品牌的2倍。 4. 消费者对食品和杂货行业的ESG表现整体满意,但仍有提升空间,特别是在尊重和保护自然资源、减少排放和气候变化、以及照顾供应商福利等方面。 5. 消费者期望通过产品包装、新闻媒体和社交媒体了解品牌的ESG信息,但更偏好产品包装。 6. 报告提供了SRS诊断、跟踪器、快照等工具,帮助品牌评估ESG风险和机会,以及Cadbury等案例研究。
消费者对食品和杂货品牌的社会和环境责任有何期望? 哪些食品和杂货品牌在社会责任和环境责任方面表现最好? 食品和杂货品牌如何有效地传达其ESG(环境、社会和治理)资质?
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