耐克公司NIKE Inc. (NKE) 2001年CSR报告「NYSE」.pdf

1、The people who work for Nike are here for a reason.I hope it is because we have a passion for sports,for helping people reach their potential.Thats why I am here.We strive to create the best athletic productsin the world.We are all over the globe.Much has been said and written about our operations a

2、round the world.Some is accurate,some is not.In this report,Nike for the first time has assembled a comprehensive public review of our corporateresponsibility practices.You will see a few accomplishments,and more than a few challenges.I offer it as an opportunity for you to learn more about our comp

3、any.The last page indicates where you can give us feedback on how we can improve.Nike is a young company.A little more than a generation ago,a few of us skinny runners decided tobuild shoes.Our mission was to create a company that focused on the athlete and the product.We grewthis company by investi

4、ng our money in design,development,marketing and sales,and asking othercompanies to manufacture our products.That was our model in 1964,and it is our model today.We havebeen a global company from the start.That doesnt mean we have always acted like a global company.We made mistakes,more than most,on

5、 our way to becoming the worlds biggest sports and fitness company.We missed some opportunities,deliberated when we should have acted,and vice versa.Whatwe had in our favor was a passion for,and focus on,sports and athletes.Things change.We are still passionate and focused.We are still about sports.

6、But our world has becomemuch bigger,our impact felt beyond sports.In January 2001we redrafted our mission and values to reflect this evolution of Nike,to recommit to our fundamental truths while identifying opportunities forgrowth as a business and as a citizen.We call these truths our Maxims.Among