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星巴克Starbucks Corp. (SBUX) 2024财年第四季度财报(中译版)(148页).pdf

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1、Table of ContentsUNITED STATES SECURITIES AND EXCHANGE COMMISSIONWashington,DC 20549Form 10-K ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)OF THE SECURITIES EXCHANGE ACT OF 1934For the Fiscal Year Ended September 29,2024or TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)OF THE SECURITIES EXCHANGE A

2、CT OF 1934For the transition period from to .Commission File Number:000-20322Starbucks Corporation(Exact Name of Registrant as Specified in its Charter)Washington91-1325671(State of Incorporation)(IRS Employer ID)2401 Utah Avenue South,Seattle,Washington 98134(206)447-1575(Address of principal execu

3、tive office,zip code,telephone number)Securities Registered Pursuant to Section 12(b)of the Act:Title of Each ClassTrading SymbolName of Each Exchange on Which RegisteredCommon Stock,$0.001 par value per shareSBUXNasdaq Global Select MarketSecurities Registered Pursuant to Section 12(g)of the Act:No

4、neIndicate by check mark if the registrant is a well-known seasoned issuer,as defined in Rule 405 of the Securities Act.Yes x No Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d)of the Act.Yes No xIndicate by check mark whether the regis

5、trant:(1)has filed all reports required to be filed by Section 13 or 15(d)of the Securities Exchange Act of 1934 duringthe preceding 12 months(or for such shorter period that the registrant was required to file such reports),and(2)has been subject to such filing requirements forthe past 90 days.Yes

6、x No Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 ofRegulation S-T(232.405 of this chapter)during the preceding 12 months(or for such shorter period that the registrant was required to submit such

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根据报告的内容,本文主要介绍了星巴克公司2024财年的年度报告。报告指出,星巴克是全球领先的特种咖啡烘焙商、市场营销商和零售商,在87个市场运营。公司成立于1985年,其普通股在纳斯达克全球精选市场(Nasdaq)上市,股票代码为“SBUX”。星巴克主要采购和烘焙高品质咖啡豆,并通过公司运营的门店销售手工咖啡、茶和其他饮料以及各种高品质食品。此外,公司还通过特许经营店和与雀巢公司的全球咖啡联盟在杂货和餐饮渠道销售各种咖啡和茶产品,并授权其商标。 报告还提到,星巴克的主要目标是保持其作为世界上最知名和最受尊敬品牌的地位。公司认为,对品牌和运营的持续投资将带来长期的目标收入和利润增长。这包括在全球范围内扩大门店网络,在现有发达市场如美国和更高增长市场开设新店,以及在全球范围内优化公司运营店和特许经营店的组合。此外,公司还致力于通过其行业领先的数字平台推动饮料、设备、流程和技术创新。 报告还强调了星巴克对社会责任的承诺,包括对合作伙伴(员工)、社区和地球的积极影响,以及通过咖啡核心追求雄心勃勃的目标。
星巴克如何维持其作为世界上最知名和最受尊敬品牌的地位? 星巴克如何通过其全球门店扩张和优化公司运营与特许经营门店的组合来实现长期收入和利润增长? 星巴克如何通过其行业领先的数字平台推动饮料、设备、流程和技术创新?
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