Nourish：2024年食品饮料创新趋势报告（英文版）（34页）.pdf

1、The 2024 Trend Report|1The 2024 Trend Report|2Spoiler alert:our first trend as we head into 2024 is AI,of course.What else could it be?Its the ultimate Swiss Army knife,with new uses being discovered and developed seemingly every day.And while AI wasnt used in developing our trends,we did use it for

2、 some of the images in this years Report,including our cover.Thinking on recent tech innovations,despite all the hype and claims accompanying the launch of Zuckerbergs vision of the metaverse,we never had it as a trend.(Although we do believe that more immersive experiences will always win.)But AI,w

3、ith its versatility and ease of accessibility,is a true game-changer.Much as the pandemic accelerated many consumer food trends,like online shopping,AI will catapult several trends in this report.The consumer desire is there;now,AI can make it a reality.Crossing the Threshold to a New WorldA forewor

4、d from Nourish President&Founder Jo-Ann McArthurTHERE ARE MANY CHALLENGES AHEAD FOR SOCIETYAND F&B BUSINESSESWhat it cant do(not yet,anyway)is provide a solution for the worldwide climate crisis.The summer of 2023 was Earths hottest since global records began in 1880,according to scientists at NASA.

5、This past year,we had a record-breaking fire season in North America.Air quality apps were downloaded in huge numbers as we adapted our behaviour depending on the amount of smoke in the air.This might be old hat in California,but for many of us,it was an alarming new experience.The era of global war

6、ming has ended,and“the era of global boiling has arrived,”according to UN Secretary-General Antnio Guterres.But will climate change and sustainability continue to be concerns for the average consumer?Theyve taken a back seat in the short term to inflation and consumer affordability;the concept of su