BigCommerce：2023澳新市场在线购物消费者行为及趋势报告（英文版）（25页）.pdf

1、2023 Online Shopping Report:The ConsumerBehaviour TrendsShaping Ecommerceintroduction2Our 2023 Online Shopping Report provides insight into the consumer behaviours shaping the ecommerce industry and examines data from previous years to highlight evolving trends and changes.A recurring theme in 2023

2、is a tightening of shoppers finances.As households deal with less available cash due to cost-of-living pressures,the frequency of smaller purchases is increasing,while larger financial outlays show a decline.Credit cards are also getting a workout as BNPL(Buy Now,Pay Later)methods decrease.Interesti

3、ngly,those using BNPL do so more frequently when insufficient savings are available.The robust return to in-store shopping over the last year has seen a tapering of ecommerce sales.However,digital and multichannel purchasing habits have cemented themselves in consumer behaviour.For example,nearly fo

4、ur out of five shoppers say BOPIS(Buy Online,Pickup in Store or Click and Collect)and cross-channel returns processes encourage them to spend more with omnichannel and multichannel retailers.Data for this report collected March-April 2023 All data in this report is sourced from surveys with approxim

5、ately 1354 respondents,from randomly selected Australian and New Zealand online shoppers.3Fashion is now the most desired category to buy from multichannel retailers,reflecting the experiential advantage of re-fitting,replacing,and refunding fashion items in-store versus online-only ordering.Fashion

6、 also holds the top spot for the most ordered product category,following the“Other”category.In line with the rising popularity of variety stores and online marketplaces,the order frequency of“Other”items has increased steadily over the last three years.The findings in this report offer a window into