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Newgen:2023银行业转型白皮书-数字开户的最佳实践(中译版)(28页).pdf

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1、BEST PRACTICES FOR SUCCESSFUL DIGITAL ACCOUNT OPENING 2023 Banking Transformed White Paper.All rights reserved.PAGE 1JANUARY 2023Best Practices for Successful Digital Account Openingbanking transformedwhite paperby:Jim Marous BEST PRACTICES FOR SUCCESSFUL DIGITAL ACCOUNT OPENING 2023 Banking Transfo

2、rmed White Paper.All rights reserved.PAGE 2Copyright 2023:Banking Transformed White Paper(ISSN 2375-3455)is published by DBR Media LLC,8803 Brecksville Rd.,STE 7-223,Brecksville,OH 44141,USA.Phone:+1(216)218-4257 White Paper Special Edition January 2023Publisher:Jim Marous,Creative Director:Carol An

3、n RyanWARNING:Federal copyright law prohibits copying or distributing this report in part or in its entirety.(2023)Jim MarousOwner and CEO,Digital Banking Report Host,Banking Transformed PodcastDigital capabilities and functionality are impacting every aspect of the banking industry.As banking execu

4、tives prioritize digital investments,there is no better place to start than with the new account opening process.BEST PRACTICES FOR SUCCESSFUL DIGITAL ACCOUNT OPENING 2023 Banking Transformed White Paper.All rights reserved.PAGE 3More than ever,consumers want to partner with banks and credit unions

5、that can simplify their daily lives and improve their financial wellness.There is little patience for time-consuming online or mobile processes in a world where groceries,apparel,electronics,cars,or even a house can be purchased in a matter of minutes.Research shows that most financial institutions

6、are losing more business than they generate due to outdated back-office processes that have not been automated for a digital future.Opening a new relationship with a financial institution needs to reflect consumer demand for digital engagement that is fast and intuitive.As branches are used less for

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本文主要讨论了数字账户开设的最佳实践,以满足日益增长的数字消费者需求。主要观点包括: 1. 数字账户开设是银行数字化转型的重要环节,能够显著影响新客户增长。 2. 研究表明,如果账户开设过程超过5分钟,消费者放弃率可能高达60%以上。 3. 成功的数字账户开设应简化流程,减少客户输入,能在5分钟内通过手机完成。 4. 消费者期望的数字账户开设功能包括直接存款设置、应用进度通知、与真人客服聊天等。 5. 传统银行正在改进数字账户开设流程,但与数字挑战者银行相比,仍存在差距。 6. 预计未来两年内,传统银行将超过数字银行,成为主要的数字账户开设渠道。 7. 银行应重视后端流程的更新,以实现快速无缝的“开窗”体验。
如何提高数字账户开设的成功率? 消费者对数字账户开设有哪些期待? 传统银行如何应对数字挑战者的竞争?
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