通过人工智能搜索和发现触达影院观众.pdf

1、MOJO WORKSUKCACON 2026UKCA conference 13 May 2026REACHING CINEMA AUDIENCESACROSS AI SEARCH ANDDISCOVERY TOOLSmojoworks.iomojoworksAI?Theres a lot of noise.mojoworks.iomojoworksMOJO WORKSUKCACON 2026Hype.Chaos.Gold rush?mojoworks.iomojoworksMOJO WORKSUKCACON 2026Everyones talking.Few are listening.mo

2、joworks.iomojoworksMOJO WORKSUKCACON 2026even fewer are doing it.meaningfully.mojoworks.iomojoworksMOJO WORKSUKCACON 2026But under the buzz,something real has shifted.mojoworks.iomojoworksMOJO WORKSUKCACON 2026ai isnt a“one time project”.its an ongoing journey.a mindset.AbsentAd-hocFundamentalOperat

3、ionalINTEGRATEDAI-firstmojoworks.iomojoworksMOJO WORKSUKCACON 2026IT requires:trial and errorexperimentationimaginationmojoworks.iomojoworksMOJO WORKSUKCACON 2026it evolves(improves)fastmojoworks.iomojoworksMOJO WORKSUKCACON 2026there are no silver bulletsmojoworks.iomojoworksMOJO WORKSUKCACON 2026t

4、oday,well focus on onepractical area of ai:ai search&discoverabilitymojoworks.iomojoworksMOJO WORKSUKCACON 2026BUT FIRST,RAISE YOUR HAND IF.mojoworks.iomojoworksMOJO WORKSUKCACON 2026YOUVE used an AI tool in thepast week?mojoworks.iomojoworksMOJO WORKSUKCACON 2026YOUVE searched for YOUR ownbusiness

5、using AI tools?(to check if ai mentions&recommends your brand in answers)mojoworks.iomojoworksMOJO WORKSUKCACON 2026if YES,haVE YOU acted based onthe results/answers?mojoworks.iomojoworksMOJO WORKSUKCACON 2026todays reality.Customer behaviours are changing.They arent just using Google to searchanymo

6、re.Theyre asking AI tools.LLMs reason and respond via personalised,multi-source structure.How people are using AI:Kantars pool of 1,000 UK adults,May 2026.mojoworks.iomojoworksMOJO WORKSUKCACON 2026todays reality.Instead of traditional blue links,we now getanswers and recommendations.This changes ho