焦点报道——里士满车站影院——社区参与案例研究.pdf

1、Spotlight The Station Cinema,Richmond:a case study in community engagementDan WestgarthThe Station Cinema,Richmond(N.Yorks)You already knowhow to do this.Community engagement at The Station Cinema&and why its just good programming.Dan Westgarth Station Cinema,Richmond UKCA Conference 2026Who We Are3

2、ScreensRichmondNorth YorkshireLocationRBPT(Charitable Trust)OperatorNot-for-profit,but heavily commercial.The charity depends on us generating audiences and retail revenue.We cant compete with multiplexes on volume or spend so we have to find a different edge.You already do this.1:30pmSweet spot,rel

3、iable,regular,high spend7:30pmBlockbuster crowd&Main Audience8pm gets nothing.7:30 fills the screen.Sat 1pmFamilies&kidsWeekday afternoons?Empty.Weekend?Packed.Older audiencesWe apply these instincts every day.We just started applying them to audiences we hadnt served yet.Same Skill.Finding New Audi

4、encesFinding new audiencesPlaying to who you haveUkrainian&Middle Eastern communitiesNeurodiverse audiences we built this with them,not for themDog-friendly screenings(BBC News coverage)New settler&refugee communitiesFrench Film Festival+local French restaurantsDevil Wears Prada+local clothes shopMa

5、ry Popcans,Indicana Jones,Cans for Claus,free screening,food bank fundraiser,funded by local businessesSchools these are relationship-led,not transactionalLocal business partnerships for eventsDog-Friendly ScreeningsMonthly Sunday mornings 5060 guests per screening Dogs need a ticket Featured on BBC

6、 News 9,000+likes on a single organic reelOur AudiencesUkrainian community Neurodiverse screenings Cans for Claus French Film Festival Schools SocialsMaking It An Event.People now ask us:What are you going to do for X?thats the reputation weve built.The Events Wicked singers in the foyer Harry Potte