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思略特:2026人工智能(AI)对消费品行业的影响研究报告(中译版)(25页).pdf

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1、The impact of AI in the Consumer Goods IndustryFive steps for companies to seize the$235bn potential of AI in the futureof consumer 2026 PwC.All rights reserved.PwC refers to the PwC network and/or one or more of its member firms,each of which is a separate legal entity.Please see for further detail

2、s.Mentions of Strategy&refer to the global team of practical strategists that is integrated withinthe PwC network of firms.For more about Strategy&,see .No reproduction is permitted in whole or part without written permission of PwC.Disclaimer:This content is for general purposes only,and should not

3、 be used as a substitute for consultation with professional advisors.PwCThis publication has been developed in collaboration between Strategy&,PwCs global strategy consulting business,alongside PwC industry andfunction experts.Together,we transform organizations by developing actionable strategies t

4、hat deliver results.At PwC,we help clients build trust and reinvent so they can turn complexity intocompetitive advantage.Were a tech-forward,people-empowered networkwith more than 364,000 people in 136 countries.Across audit andassurance,tax and legal,deals and consulting we help clients build,acce

5、lerate and sustain momentum.Find out more at .PwC refers to the PwC network and/or one or more of its member firms,each of which is a separate legal entity.Please see for further details.Strategy&|The impact of AI in the Consumer Goods Industry3ContactsAustriaHarald DutzlerPartner,Strategy&Austria+4

6、3-664-5152-Matthias SchlemmerPartner,Strategy&Austria+43-664-5152-GermanyAndreas SpnePartner and Managing Director,Strategy&Europe+49-170-223-About the authorsHarald Dutzler is a Partner with Strategy&,leading the Retail and Consumer practice for Strategy&Europe as well as Global Consumer Goods sect

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1. **AI潜力巨大**:AI可为消费品行业带来2350亿美元年运营利润增长(2030年),中国(1000亿)、欧洲(500亿)、美国(450亿)为主要贡献区域。 2. **价值链分布**:生产与供应链贡献最大(2.2个百分点运营利润提升),其次为销售与商业(1.6个百分点)、品牌营销(1.5个百分点)。 3. **行业差异**:食品饮料、家居用品等必需品类侧重成本优化;个护、美妆等可选品类更依赖创新与个性化。 4. **Agentic AI趋势**:自主AI代理将重塑价值链,实现端到端自动化(如生产调度、动态定价),推动D2A(直接代理)模式。 5. **行动建议**:企业需通过组织调整、数据成熟度提升、合规治理及混合交付模式(如云合作)加速AI落地,避免单点试错。
AI如何提升利润? AI如何重塑供应链? AI如何驱动创新?
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