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大单品在公司总营收当中的占比持续提升
大单品在公司总营收当中的占比持续提升
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所属报告：
立高食品-深度报告：对标安井探冷冻烘焙王者突围之道-220617（46页）.pdf
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行业数据
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图18、2025H1林清轩核心大单品精华油实现营
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公司持续推陈出新紧跟潮流，大单品放量成增长新极。归因于持续加深的渠道覆盖程度（助力及时反馈需求端变化）以及愈发强大的研发能力，公司对于市场需求变化的响应速度持续提升，因此公司充分把握住行业的发展潮流不断推出爆品，从而推动了经营盘的扩容，根据公司招股书，立高食品分别于2013/2015/2018/2019年推出了挞皮/甜甜圈/蛋黄酥/麻薯爆品，显著驱动了收入的增长，从数据上看，挞皮和甜甜圈在总营收中的占比从 2017 年的 22.31%持续提升至 2019 年的 26.42%，2020-2021 年麻薯、冷冻蛋糕新品逐步放量接力增长，2020-2021 年 4 大单品合计收入占比分别达到 34.81%/53.65%。展望未来，基于管理效率逐渐释放带动下公司对于市场需求的响应机制愈加完善，我们分析认为公司具备持续推出爆品的能力，从结果上看，截至 2021 年底，公司已经拥有挞皮、甜甜圈、麻薯以及冷冻蛋糕四大年销售过亿的单品。
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立高食品-深度报告：对标安井探冷冻烘焙王者突围之道-220617（46页）.pdf
发酵所用酵母大致分为五种
我们测算C端冷冻烘焙行业规模有望由2021年的2.46亿元提升至
按照中性假设，我们判断到2025年B端冷冻烘焙规模有望达到192
我们测算到2025年B端烘焙原材料规模有望达到1066.7亿元
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