您的当前位置：首页 > 行业数据 > 中国半钢替换市场品牌市占率：中策10.7%领跑，玲珑8.9%紧随其后

中国半钢替换市场品牌市占率：中策10.7%领跑，玲珑8.9%紧随其后

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所属报告：

中策橡胶-603049-A股公司研究报告：国内第一的轮胎企业海外布局持续推进-260715（38页）.pdf

打包全文图表

2025年中国半钢胎替换市场品牌市占率数据显示，中策橡胶以10.7%的份额位居首位，玲珑轮胎以8.9%位列第二，三角轮胎以4.0%排名第三，赛轮轮胎以3.7%紧随其后。万力、玛吉斯分别以2.7%和2.2%的市占率位列第五、第六位。替换市场内资品牌整体占比约68%，外资占比32%，国产品牌在替换市场中占据主导地位。数据来源：鲲轮天下，申万宏源研究

2025年中国半钢替换市场品牌市占率
排名	品牌	市占率
1	中策橡胶	10.7%
2	玲珑轮胎	8.9%
3	三角轮胎	4.0%
4	赛轮轮胎	3.7%
5	万力	2.7%
6	玛吉斯	2.2%

数据来源：鲲轮天下，申万宏源研究

从2025年中国半钢替换市场品牌市占率数据来看，可以提炼出三个关键判断：
中策橡胶以10.7%的市占率居首，玲珑轮胎8.9%紧随其后。图片数据显示，中策橡胶和玲珑轮胎在替换市场形成第一梯队，两者合计市占率19.6%。中策橡胶在国内替换市场半钢胎销量连续多年稳居行业第一，截至2025年底，公司在国内拥有稳定一级经销商600余家，核心零售渠道客户超四万家，渠道优势显著。
替换市场集中度低于配套市场，品牌分散度更高。图片数据显示，替换市场前三名合计23.6%（中策10.7%+玲珑8.9%+三角4.0%），而配套市场前三名合计26.4%（玲珑12.2%+中策10.3%+玛吉斯3.9%）。替换市场消费者选择更加多元化，品牌间的竞争格局更为分散。
玛吉斯是唯一进入前列的外资品牌，替换市场内资主导格局稳固。图片数据显示，除玛吉斯（2.2%）外，替换市场前列均为内资品牌。结合报告正文，2019—2025年国产品牌轮胎在国内替换市场份额自61%持续扩张至68%，替换市场内资主导地位持续强化。