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卫仕登顶抖音宠物品牌榜首，国产品牌占9席

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所属报告：

宠物食品行业系列深度之九：2026年“618”宠物行业发生哪些新变化？-260715（34页）.pdf

打包全文图表

2026年618抖音宠物品牌榜显示，卫仕从2025年第3名跃升至第1名，首次登顶。麦富迪从连续三年榜首降至第2名，蓝氏稳居第4名，鲜朗从第8名跃升至第5名。Top10中国产品牌占据9席，皇家是唯一进入前十的外资品牌。数据来源：抖音、申万宏源研究

2023-2026年618抖音平台宠物品牌榜Top10
排名	2023	2024	2025	2026	26变化
1	麦富迪	麦富迪	麦富迪	卫仕	↑2
2	喵梵思	喵梵思	金故	麦富迪	↓1
3	普安特	金故	卫仕	金故	↓1
4	阿飞和巴弟	卫仕	弗列加特	蓝氏	↑1
5	诚实一口	宽福	蓝氏	鲜朗	↑3
6	蓝氏	普安特	诚实一口	弗列加特	↓2
7	卫仕	蓝氏	喵梵思	宽福	↑2
8	伯纳天纯	弗列加特	鲜朗	伯纳天纯	新增
9	网易严选	网易严选	宽福	皇家	↑1
10	喔喔	诚实一口	皇家	喵梵思	↓3

数据来源：抖音、申万宏源研究

从抖音宠物品牌榜的变化来看，可以提炼出三个关键判断：
卫仕四年三级跳，2026年终登顶。卫仕排名从2023年第7名→2024年第4名→2025年第3名→2026年第1名，实现连续四年排名提升。作为保健品出身的品牌，卫仕顺应功能粮趋势，发挥研发优势推出仙气魔方、筋骨魔方、LA20猫粮等新品，是抖音平台增长最快的宠物品牌。
国产品牌主导地位稳固。 Top10中国产品牌从2023年10个降至2026年9个，但始终保持在90%以上。皇家是唯一进入前十的外资品牌（2026年第9名），抖音宠物赛道已成为国产品牌的绝对主场。
鲜朗跃升幅度最大，烘焙粮赛道持续升温。鲜朗从2025年第8名跃升至2026年第5名（↑3），是前十中进步幅度最大的品牌。鲜朗、蓝氏、弗列加特三大烘焙粮代表品牌均位列Top6，烘焙粮作为国产品牌的核心差异化品类在抖音平台持续放量。