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妙可蓝多市占率超越百吉福
妙可蓝多市占率超越百吉福
行业数据
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图片大小：54KB
图片尺寸：1202*831
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所属报告：
妙可蓝多-公司深度报告：长坡厚雪好赛道勇立潮头始争先-220506（41页）.pdf
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相关数据
案例：妙可蓝多市占率逆袭
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行业数据
2023-09-19
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2018-2021年妙可蓝多奶酪棒在奶酪棒行业中的市占率平均每年提升10.9pct
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行业数据
2022-12-26
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2017-2021年妙可蓝多市占率
fCDlubTku70gfCDlppnlj6/ok53lpJrluILljaDnjocgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLS0tLS18CnwgMjAxNyB8IDAlICAgICAgICAgICAgIHwKfCAyMDE4IHwgNSUgICAgICAgICAgICAgfAp8IDIwMTkgfCAxNSUgICAgICAgICAgICB8CnwgMjAyMCB8IDI1JSAgICAgICAgICAgIHwKfCAyMDIxIHwgMzAlICAgICAgICAgICAgfAoK6LWE5paZ5p2l5rqQ77ya5aaZ5Y+v6JOd5aSa5YWs5ZGK77yM5Zu955ub6K+B5Yi456CU56m25omA
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行业数据
2022-11-17
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2018-2021年妙可蓝多奶酪棒在奶酪棒行业中的市占率平均每年提升10.9pct
fCDlubTku70gfCDlppnlj6/ok53lpJrlnKjlpbbpharmo5LooYzkuJrkuK3nmoTluILljaDnjocgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tfAp8IDIwMTggfCA4JSAgICAgICAgICAgICAgICAgICAgICAgICAgfAp8IDIwMjEgfCA0MSUgICAgICAgICAgICAgICAgICAgICAgICAgfAoKCui1hOaWmeadpea6kO+8muWFrOWPuOWFrOWRiuOAgeWJjeeeu+S6p+S4mueglOeptumZouOAgeWbveazsOWQm+WuieivgeWIuOeglOeptg==
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行业数据
2022-10-08
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2021年奶酪行业形成双寡头格局，妙可蓝多与百吉福市占
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行业数据
2022-07-19
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2019年以来妙可蓝多市占率快速提升，于2021年超越百吉
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行业数据
2022-07-19
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2015-2021年百吉福、妙可蓝多市占率情况
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行业数据
2022-06-21
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2012-2021妙可蓝多市占率情况
fCDlubTku70gfCDlppnlj6/ok53lpJrluILljaDnjocgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLS0tLS18CnwgMjAxMSB8IDAlIHwKfCAyMDEyIHwgMCUgfAp8IDIwMTMgfCAwJSB8CnwgMjAxNCB8IDAlIHwKfCAyMDE1IHwgMCUgfAp8IDIwMTYgfCAwJSB8CnwgMjAxNyB8IDAlIHwKfCAyMDE4IHwgMCUgfAp8IDIwMTkgfCA1JSB8CnwgMjAyMCB8IDIwJSB8CnwgMjAyMSB8IDMwJSB8CgrotYTmlpnmnaXmupDvvJrmrKfnnb/vvIzopb/ljZfor4HliLjmlbTnkIY=
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行业数据
2022-06-21
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妙可蓝多跃升为市占率第一
fCDlubTku70gfCDnmb7lkInnpo8gfCDlppnlj6/ok53lpJogfCDkuZDoip3niZsgfCDlronkvbMgfCDljaHlpKsgfCDlhbbku5YgfAp8LS0tLS0tfC0tLS0tLXwtLS0tLS0tLXwtLS0tLS18LS0tLS0tfC0tLS0tLXwtLS0tLS18CnwgMjAxOSB8IDI2LjQlIHwgMTIuNSUgIHwgMCUgICB8IDAlICAgfCAwJSAgIHwgNjEuMSUgfAp8IDIwMjAgfCAyNC44JSB8IDIyLjclICB8IDAlICAgfCAwJSAgIHwgMCUgICB8IDUyLjUlIHwKfCAyMDIxIHwgMjQuNCUgfCAyNy43JSAgfCAwJSAgIHwgMCUgICB8IDAlICAgfCA0OC45JSB8CgrotYTmlpnmnaXmupDvvJpFdXJvbW9uaXRvcuOAgeWbveWFg+ivgeWIuOeglOeptuaJgOaVtOeQhg==
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行业数据
2022-05-16
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百吉福奶酪阿里渠道全网销售额及同比增速（右轴）
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行业数据
2022-03-08
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百吉福奶酪阿里渠道全网销售额及同比增速（右轴）
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行业数据
2022-03-07
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百吉福奶酪阿里渠道全网销售额及同比增速（右轴）
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行业数据
2022-01-10
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妙可蓝多市占率持续提升
fCDlk4HniYwgICB8IDIwMTjlubQgfCAyMDE55bm0IHwgMjAyMOW5tCB8IDIwMjFF5bm0IHwKfC0tLS0tLS0tfC0tLS0tLS0tfC0tLS0tLS0tfC0tLS0tLS0tfC0tLS0tLS0tfAp8IOWmmeWPr+iTneWkmiB8IDEyJSAgICB8IDIzJSAgICB8IDI3JSAgICB8IDMwJSAgICB8Cnwg55m+5ZCJ56aPICB8IDI3JSAgICB8IDI1JSAgICB8IDI0JSAgICB8IDIzJSAgICB8Cnwg5LmQ6Iqd54mbICB8IDglICAgICB8IDclICAgICB8IDYlICAgICB8IDUlICAgICB8Cnwg5a6J5L2zICAgIHwgNiUgICAgIHwgNyUgICAgIHwgNiUgICAgIHwgNSUgICAgIHwKfCDljaHlpKsgICAgfCA1JSAgICAgfCA1JSAgICAgfCA0JSAgICAgfCA0JSAgICAgfAp8IOaAu+e7nyAgICB8IDQlICAgICB8IDQlICAgICB8IDMlICAgICB8IDMlICAgICB8Cnwg6JKZ54mbICAgIHwgMyUgICAgIHwgMyUgICAgIHwgMyUgICAgIHwgMyUgICAgIHwKfCDlpJrnvo7pspwgIHwgMyUgICAgIHwgMyUgICAgIHwgMiUgICAgIHwgMiUgICAgIHwKfCDlhYnmmI4gICAgfCAyJSAgICAgfCAyJSAgICAgfCAxJSAgICAgfCAxJSAgICAgfAp8IOS9qeS5kCAgICB8IDElICAgICB8IDElICAgICB8IDElICAgICB8IDElICAgICB8CgrotYTmlpnmnaXmupDvvJpFdXJvbW9uaXRvcu+8jOW+t+mCpueglOeptuaJgA==
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行业数据
2021-12-27
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妙可蓝多、百吉福、乐芝牛市占率变化
fCDlubTku70gfCDlppnlj6/ok53lpJogfCDnmb7lkInnpo8gfCDkuZDoip3niZsgfAp8LS0tLS0tfC0tLS0tLS0tfC0tLS0tLXwtLS0tLS18CnwgMjAxOCB8IDMuOSUgICB8IDI4LjMlIHwgNy43JSB8CnwgMjAxOSB8IDYuOCUgICB8IDI2LjQlIHwgMTIuNSUgfAp8IDIwMjAgfCAxOS44JSAgfCAyNS4wJSB8IDUuOSUgfAp8IDIwMjEgfCAyNy43JSAgfCAyNC40JSB8IDQuNiUgfAoK6LWE5paZ5p2l5rqQ77ya5qyn552/77yM5Zu96YeR6K+B5Yi456CU56m25omA
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行业数据
2021-12-16
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C端格局：各方势力蜂拥入局，妙可蓝多一骑绝尘。根据欧睿数据，在 2018-2021年，受益于大单品儿童奶酪棒的兴起，妙可蓝多市占率突飞猛进，于 2021 年底达到 28%，首次超越百吉福，位列 C端奶酪市场第一。 此外，根据凯度的最新数据，截止 2022年 2月，妙可蓝多市占率为 38%，百吉福 18%-19%，伊利位居第三，市占率为 10-11%。考虑到当下妙可蓝多在产能、产品、品宣及渠道方面的优势，公司市占率在中短期内仍然有望扩大。另一方面，由于行业新兴且利润率较高，近几年也吸引了不少创业企业入局，如妙飞、吉士汀、奶酪博士、乐纯等，这些企业当前市占率普遍低于 5%。第三，不少传统食品饮料企业也蜂拥入局，包括均瑶、君乐宝等。
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妙可蓝多-公司深度报告：长坡厚雪好赛道勇立潮头始争先-220506（41页）.pdf
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妙可蓝多当前产能
妙可蓝多低温奶酪棒与常温奶酪棒区别
奶酪C端高毛利、强商超KA+流通渠道、保质期较长、市场空间较大特性有利于蒙牛伊利进入该行业
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