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图42、爱优腾芒提价历程
图42、爱优腾芒提价历程
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所属报告：
爱奇艺-美股公司研究报告-自制内容构筑壁垒会员付费加速增长-230515（43页）.pdf
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2026-02-04
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爱优腾芒提价历史
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其它
2023-02-10
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优爱腾芒各平台品牌广告总时长变化（秒）
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行业数据
2022-06-28
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优爱腾芒各平台品牌广告数目变化
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行业数据
2022-06-28
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优爱腾芒MAU（万）变化趋势
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行业数据
2022-06-28
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优爱腾芒综艺节目数变化
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行业数据
2022-06-28
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优爱腾芒人均单日使用时长（分钟）变化趋势
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行业数据
2022-06-28
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爱优腾芒的视频会员价格对比
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行业数据
2022-01-04
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腾爱优芒平台2021年MAU规模
fCDml7bpl7QgICB8IOeIseWlh+iJuiB8IOS8mOmFtyB8IOiFvuiuryB8IOiKkuaenFRWIHwKfC0tLS0tLS0tfC0tLS0tLS0tfC0tLS0tLXwtLS0tLS18LS0tLS0tLS18CnwgMjAuMDEgIHwgNi40ICAgIHwgMy4zICB8IDUuNSAgfCAxLjggICAgfAp8IDIwLjAyICB8IDYuNiAgICB8IDMuMiAgfCA1LjUgIHwgMi4wICAgIHwKfCAyMC4wMyAgfCA2LjQgICAgfCAzLjAgIHwgNS4zICB8IDEuNyAgICB8CnwgMjAuMDQgIHwgNi4zICAgIHwgMi45ICB8IDUuMSAgfCAxLjcgICAgfAp8IDIwLjA1ICB8IDYuMyAgICB8IDIuOCAgfCA1LjEgIHwgMS44ICAgIHwKfCAyMC4wNiAgfCA2LjQgICAgfCAyLjggIHwgNS4zICB8IDIuMCAgICB8CnwgMjAuMDcgIHwgNi42ICAgIHwgMi43ICB8IDUuNyAgfCAyLjEgICAgfAp8IDIwLjA4ICB8IDYuNyAgICB8IDIuNiAgfCA1LjggIHwgMi4wICAgIHwKfCAyMC4wOSAgfCA2LjMgICAgfCAyLjUgIHwgNS4xICB8IDEuOCAgICB8CnwgMjAuMTAgIHwgNi40ICAgIHwgMi40ICB8IDUuMiAgfCAxLjcgICAgfAp8IDIwLjExICB8IDYuNSAgICB8IDIuMyAgfCA1LjMgIHwgMS44ICAgIHwKfCAyMC4xMiAgfCA2LjUgICAgfCAyLjMgIHwgNS42ICB8IDEuOSAgICB8CnwgMjEuMDEgIHwgNi42ICAgIHwgMi40ICB8IDUuNyAgfCAxLjkgICAgfAp8IDIxLjAyICB8IDYuOCAgICB8IDIuNSAgfCA1LjggIHwgMS45ICAgIHwKfCAyMS4wMyAgfCA2LjkgICAgfCAyLjUgIHwgNS43ICB8IDEuOCAgICB8CnwgMjEuMDQgIHwgNi41ICAgIHwgMi40ICB8IDUuNiAgfCAyLjAgICAgfAp8IDIxLjA1ICB8IDYuMiAgICB8IDIuMyAgfCA1LjYgIHwgMi4xICAgIHwKfCAyMS4wNiAgfCA2LjEgICAgfCAyLjIgIHwgNS43ICB8IDIuMSAgICB8CnwgMjEuMDcgIHwgNi4xICAgIHwgMi4xICB8IDUuOSAgfCAyLjIgICAgfAp8IDIxLjA4ICB8IDYuMSAgICB8IDIuMCAgfCA2LjEgIHwgMi4zICAgIHwKfCAyMS4wOSAgfCA1LjkgICAgfCAyLjAgIHwgNS42ICB8IDIuMiAgICB8CgrotYTmlpnmnaXmupDvvJrmmJPop4LljYPluIbvvIzlsbHopb/or4HliLjnoJTnqbbmiYA=
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行业数据
2021-12-20
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2017-2020年爱优腾芒剧集上新数量
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行业数据
2021-08-20
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2019、2020年爱优腾芒季播综艺上新数量
PHxiZWdpbl9vZl9ib3h8Pnwg5bmz5Y+wICAgfCAyMDE55bm0IHwgMjAyMOW5tCB8CnwtLS0tLS0tLXwtLS0tLS0tLXwtLS0tLS0tLXwKfCDlhajnvZEgICB8IDIxNSAgICB8IDI0MCAgICB8Cnwg54ix5aWH6Im6IHwgNzYgICAgIHwgNzQgICAgIHwKfCDohb7orq8gICB8IDg2ICAgICB8IDk5ICAgICB8Cnwg5LyY6YW3ICAgfCA1NyAgICAgfCA2OCAgICAgfAp8IOiKkuaenFRWIHwgNTIgICAgIHwgNjIgICAgIHwKCui1hOaWmeadpea6kO+8muS6keWQiOaVsOaNru+8jOilv+WNl+ivgeWIuOaVtOeQhjx8ZW5kX29mX2JveHw+
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行业数据
2021-08-20
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爱优腾芒MAU（百万）
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行业数据
2021-06-23
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爱优腾芒月总使用时长（亿分钟）
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行业数据
2021-06-23
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爱优腾芒连续包月会员套餐价格（元/月）
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行业数据
2021-06-23
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最新数据
全球全年龄段奶粉市场规模（亿美元）
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2026-07-30
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2026-07-30
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全球益生菌膳食补充剂市场规模及增速
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2026-07-30
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全球拥有AKK专利菌株的核心企业
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行业数据
2026-07-30
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长视频平台进入新一轮提价周 期。爱奇艺于 20 年 11 月首次提高订阅会员价格，此后 20-22 年期间，腾讯视频、芒果 TV、优酷视频亦跟随提价。截至 22 年 12 月，爱奇艺、腾讯视频、优酷视频各类型会员价格一致，月卡/月连包/季卡/季连包/年卡/年连包订阅价格均分别为 30/25/78/68/258/238 元。而芒果 TV 仅月卡/季卡与另外三家平台价格一致，年卡与连包价格在四大平台中最低，年卡/月连包/季连包/年连包订阅价格分别为 248/22/63/218 元。
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爱奇艺-美股公司研究报告-自制内容构筑壁垒会员付费加速增长-230515（43页）.pdf
表9、优酷2023年Pipeline（统计截至2023年4月17日）
表6、2015-2016年中国网络剧播放量TOP5时间播放量TOP5网剧是否IP改编播放量（亿）归属平台《盗墓笔记》是27.54爱奇艺《花千骨2015》是15.38爱奇艺
表3、部分演员片酬一览（2016-2022）作品名称开机时间演员总片酬（万元）单集价格（万元）
表2、中国短视频行业重要相关政策梳理（18-21年）
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2026-02-04
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