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中国美妆护肤消费者美妆护肤功能需求及品牌意识变化图谱
中国美妆护肤消费者美妆护肤功能需求及品牌意识变化图谱
行业数据
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图片大小：346KB
图片尺寸：1784*750
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所属报告：
化妆品医美2022年度行业策略：美丽盛开国货齐放（55页）.pdf
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Ukie的《2026年游戏市场消费者估值》显示，英国电子游戏市场已达到有史以来的最高估值3：
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行业数据
2026-07-21
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图34国人消费品牌意识演进四阶段
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行业数据
2026-07-20
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图表22美伊冲突后美国消费者信心走低
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行业数据
2026-07-14
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2026年手机消费者的媒介心智演进中的重点
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行业数据
2026-07-08
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2026年不同细分市场的消费者购买手机时的信息渠道和购买渠道
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行业数据
2026-07-08
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大小代表消费者购买手机时的渠道份额
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竞争格局
2026-07-08
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2026年手机消费者的媒介心智演进模型
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行业数据
2026-07-08
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2026年初至今消费者服务板块跑输大盘30.6个百分点
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行业数据
2026-07-03
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2010年来中国消费者信心指数
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行业数据
2026-07-03
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提高消费者意识预计将推动沙特王国对可持续时
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行业数据
2026-07-01
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2026年消费者在喝什么？
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行业数据
2026-07-01
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图表5中国消费者信心指数
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行业数据
2026-07-01
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2025年上半年淘系平台面部精华油消费者成分偏好
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行业数据
2026-06-25
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Y2025消费者信心指数
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行业数据
2026-06-18
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图表：消费者购车决策因素（单位：%）
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行业数据
2026-06-18
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护肤品消费升级伴随用户年龄增长，高端化趋势贯穿生命周期。伴随护肤周期的变化更迭，消费者对自己的肤质更加了解，美妆护肤理念逐步成熟，功能诉求更加精细；同时品牌意识也更加强烈，在追求功能的同时，希望通过品牌消费彰显品位，获得身份认同。18-24 岁的年轻人群更倾向于在彩妆上降级选择大众品牌，随着年龄增长，对于面部精华、眼部护肤等功效性较强的品类的升级需求逐渐增加，25 岁至 35 岁+年龄层中的最热门类目均为面部精华，此外，年龄增长一般会导致肌肤由油性变为偏干性，因此乳液/面霜、面膜等品类同样占据较为热门的地位，仅次于精华品类，分列第二、第三。
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