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天猫618狗主粮榜：伯纳天纯登顶，蓝氏跃升4位

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所属报告：

宠物食品行业系列深度之九：2026年“618”宠物行业发生哪些新变化？-260715（34页）.pdf

打包全文图表

2026年天猫618狗主粮品牌榜，伯纳天纯登顶榜首，皇家位居第2，蓝氏跃升4位至第5。麦富迪2025年仍居第1，2026年跌出前10。狗零食榜爵宴升至第1，麦富迪降至第2，ZEAL升至第4。数据来源：天猫、申万宏源研究

天猫618狗主粮品牌榜（2021-2026年）
排名	2021	2022	2023	2024	2025	2026	26变化
1	麦富迪	麦富迪	麦富迪	麦富迪	—	伯纳天纯	↑3
2	皇家	伯纳天纯	伯纳天纯	皇家	皇家	皇家	↑1
3	伯纳天纯	NOW!	比乐	伯纳天纯	伯纳天纯	比乐	↓1
4	爱肯拿	皇家	皇家	爱肯拿	爱肯拿	爱肯拿	↓3
5	比乐	海洋之星	爱肯拿	鲜朗	鲜朗	蓝氏	↑4
6	比瑞吉	纽顿	纽顿	比乐	比乐	纯福	新增
7	渴望	渴望	渴望	渴望	汪爸爸	汪爸爸	↓2
8	疯狂小狗	汪爸爸	汪爸爸	汪爸爸	比乐	比乐	↓1
9	耐威克	疯狂小狗	疯狂小狗	力狼	蓝氏	皇家处方粮	新增
10	纽顿	鲜朗	渴望	渴望	诚实一口	诚实一口	↓4

天猫618狗零食品牌榜（2021-2026年）
排名	2021	2022	2023	2024	2025	2026	26变化
1	麦富迪	麦富迪	麦富迪	麦富迪	—	爵宴	↑1
2	疯狂小狗	K9	爵宴	爵宴	爵宴	麦富迪	↓1
3	顽皮	宝路	疯狂小狗	疯狂小狗	疯狂小狗	疯狂小狗	→
4	ZEAL	ZIWI	顽皮	ZEAL	顽皮	ZEAL	↑1
5	ZIWI	耐威克	ZEAL	顽皮	ZEAL	顽皮	↓1
6	凯锐思	嬉皮狗	嬉皮狗	嬉皮狗	嬉皮狗	嬉皮狗	→
7	宝路	益和	益和	雅礼颂	雅礼颂	益和	→
8	耐威克	凯锐思	雅礼颂	益和	益和	益和	—
9	路斯	宝路	凡可奇	路斯	petlimit	petlimit	新增
10	鲜御	瓜洲牧	凯锐思	萌萌酷	伴它金牌	伴它金牌	新增

数据来源：天猫、申万宏源研究

从2021-2026年天猫618狗主粮及狗零食品牌榜的变化来看，可以提炼出三个关键判断：
狗主粮榜首易主。 2021-2024年麦富迪连续四年位居狗主粮第1，2026年跌出前10，伯纳天纯登顶榜首，皇家升至第2。蓝氏从2025年第9跃升至2026年第5（↑4），是狗主粮榜中上升最快的品牌。
狗零食爵宴首度登顶。爵宴从2023年起连续三年位居狗零食第2，2026年升至第1；麦富迪2021-2024年连续四年第1，2026年降至第2。ZEAL和顽皮交替位列第4-5名，竞争格局稳定。
多个新品牌进入前十。狗主粮榜中，纯福和皇家处方粮为2026年新增上榜品牌；狗零食榜中，petlimit和伴它金牌为2026年新增上榜，反映出细分品类中新品牌的持续涌现和行业活力。