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图7“一心一亿”品牌战略亿元联盟
图7“一心一亿”品牌战略亿元联盟
行业数据
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图片大小：868KB
图片尺寸：1114*709
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所属报告：
造纸轻工行业深度报告：整装大家居乘风破浪定制龙头聚势前行-230614（24页）.pdf
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其它
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迪桑特全球采用多品牌战略
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2023-10-27
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2016年前后今世缘品牌战略变化
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行业数据
2023-02-27
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双沟品牌战略形成历程
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行业数据
2023-02-27
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高市场推广费凸显公司品牌战略（百万元）
fCDlubTku70gfCDluILlnLrmjqjlub/otLnvvIjkuIflhYPvvIkgfCDljaDmlbTkvZPotLnnlKjmr5TkvosgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS0tLXwKfCAyMDE5IHwgMjUuODYgICAgICAgICAgICB8IC0gICAgICAgICAgICB8CnwgMjAyMCB8IDc0Ljc2ICAgICAgICAgICAgfCAtICAgICAgICAgICAgfAp8IDIwMjEgfCAyNjYuNTggICAgICAgICAgIHwgLSAgICAgICAgICAgIHwKCui1hOaWmeadpea6kO+8muWFrOWPuOaLm+iCoeivtOaYjuS5pu+8jOi0oumAmuivgeWIuOeglOeptuaJgA==
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行业数据
2022-12-30
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五粮液品牌战略变化
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2022-11-02
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2026-07-30
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全球拥有AKK专利菌株的核心企业
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2026-07-30
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第二，定制企业产品品类持续扩充，同时包括设计、安装与售后服务，资源整合较为容易。装修公司以设计施工业务为主，几乎没有自主的家居产品品类，也没有相应的生产技术。后端的软装电器类企业，不仅缺乏较为主要的主材产品，且仅有小规模的安装服务，需要扩充的业务较多。对比上述两类企业，定制企业覆盖资源更广。一方面，定制企业在装修流程中上承装修公司、下接软装电器公司，易于与二者进行合作打通链条，实现渠道+产品+服务共同发力。另一方面，定制企业未来可以依靠自己在全屋设计与安装的经验成立自营装修部门，结合其在定制行业内的口碑吸引更多流量。以欧派家居为例，在打造供应链合作体系方面，欧派与圣都家装合作发布“一心一亿”战略品牌计划，推动八大头部企业组成亿元联盟；在产品品类上，欧派以合作等形式组成了包括卫浴、软装和电器的完整产品矩阵。
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造纸轻工行业深度报告：整装大家居乘风破浪定制龙头聚势前行-230614（24页）.pdf
表4欧派优材主要产品
表3欧派大家居战略品牌矩阵
表1房屋装修四大模式对比
图9欧派家居软装家具产品
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