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我国低线城市连锁化率显著较低
我国低线城市连锁化率显著较低
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所属报告：
锦江酒店-拓店强势积极整合酒店龙头再出发-220401（39页）.pdf
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相关数据
我国低线城市连锁化率显著较低
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行业数据
2022-06-23
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截至2019年，我国酒店连锁化率（客房数量计）显著较低
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行业数据
2022-06-23
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截至2019年，我国酒店连锁化率（客房数量计）显著较低
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下沉市场连锁化率显著较低，提升空间广阔。分城市层级来看，我国下沉市场连锁化率显著低于高线城市。根据盈蝶咨询，2020 年按客房数量计，我国一线城市、副省级及省会城市及其他城市连锁化率分别为 48.2%、40.7%、24.3%，下沉市场连锁化率相对于高线城市仍有较大提升空间。未来伴随下沉市场消费者消费能力增强、对于品牌化、品质化提出要求，预计连锁酒店将持续整合下沉市场。
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原图定位
当前图表所属：
锦江酒店-拓店强势积极整合酒店龙头再出发-220401（39页）.pdf
截至2019年，我国酒店连锁化率（客房数量计）显著较低
客房数量亦维持稳步增长，疫情下有所出清
我国酒店数量稳步增长，疫情下有所出清
对标华住，未来费用优化仍有空间
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