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2023年东鹏饮料消费人群中蓝领占比显著高于红牛
2023年东鹏饮料消费人群中蓝领占比显著高于红牛
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所属报告：
软饮料行业深度报告：饮水思变续写王者传奇-240519（34页）.pdf
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2021~2024东鹏分区域单经销商年毛利（万元）
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行业数据
2026-03-11
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2021~2024年东鹏饮料基本面及估值面复盘
fCDmjIfmoIcgICAgICAgICAgIHwg5pWw5YC8ICAgfAp8LS0tLS0tLS0tLS0tLS0tLXwtLS0tLS0tLXwKfCDogqHku7fkuIrmtqjlgI3mlbAgICB8IDEuMCAgICB8Cnwg5pS25YWl5aKe6ZW/5YCN5pWwICAgfCAxLjMgICAgfAp8IOWHgOWIqeeOh+WinumVv+WAjeaVsCB8IDIyLjklICB8Cnwg5biC55uI546H5aKe6ZW/5YCN5pWwIHwgLTUwJSAgIHwKfCDogqHmlbDlop7plb/lgI3mlbAgICB8IDM2JSAgICB8CgrotYTmlpnmnaXmupDvvJpXaW5kLCDmlrnmraPor4HliLjnoJTnqbbmiYA=
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行业数据
2026-03-11
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2019~2024年东鹏饮料分区域经销商增速（%）
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行业数据
2026-03-11
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2021~2024年东鹏饮料收入增速及净利率（%）
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行业数据
2026-03-11
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2018~2020年东鹏饮料广告宣传费构成
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行业数据
2026-03-11
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2020~2024年东鹏饮料销售人员数量及增速
fCDlubTku70gfCDplIDllK7kurrlkZjmlbDph4/vvIjkurrvvIkgfCB5b3nvvIgl77yJIHwKfC0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tLS0tLS18LS0tLS0tLS0tLXwKfCAyMDIwIHwgNDcyMCAgICAgICAgICAgICAgICB8IDE2LjAgICAgIHwKfCAyMDIxIHwgNTQzMCAgICAgICAgICAgICAgICB8IDE1LjAgICAgIHwKfCAyMDIyIHwgNTg3MCAgICAgICAgICAgICAgICB8IDguMSAgICAgIHwKfCAyMDIzIHwgNjEyMCAgICAgICAgICAgICAgICB8IDQuMyAgICAgIHwKfCAyMDI0IHwgNzE4MCAgICAgICAgICAgICAgICB8IDE3LjMgICAgIHwKCui1hOaWmeadpea6kO+8mldpbmQsIOaWueato+ivgeWIuOeglOeptuaJgA==
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行业数据
2026-03-11
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图3-172021-2025年东鹏特饮功能饮料分地区营业收入,单位：亿元
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自研数据
2026-02-05
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2025年12月东鹏补水啦各省市市占率一览（%）
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行业数据
2026-02-03
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东鹏饮料2020-2025年9月以来的终端网点变化（万余家）
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行业数据
2026-02-03
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2025年12月东鹏特饮各省市市占率一览（%）
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行业数据
2026-02-03
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2024年东鹏平均2名销售人员服务1名经销商，有利于督促经销商扫箱外码
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行业数据
2025-12-23
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2018-2024年东鹏特饮收入CAGR达到29%
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行业数据
2025-12-23
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2025年5月起韩红代言“东鹏大咖”，进一步提升品牌知名度
fCDml7bpl7QgICAgICAgfCDku6PoqIDkurogfCDlk4HniYwgICAgIHwg5LqL5Lu2ICAgICAgICAgICAgICAgICAgICAgfAp8LS0tLS0tLS0tLS0tfC0tLS0tLS0tfC0tLS0tLS0tLS18LS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS18CnwgMjAyNeW5tDXmnIjotbcgfCDpn6nnuqIgICB8IOS4nOm5j+Wkp+WSliB8IOS7o+iogOKAnOS4nOm5j+Wkp+WSluKAne+8jOi/m+S4gOatpeaPkOWNh+WTgeeJjOefpeWQjeW6piB8CgrotYTmlpnmnaXmupDvvJrlhazlj7jlrpjnvZE=
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行业数据
2025-12-23
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以销量计算，2024年东鹏特饮在能量饮料行业市占率遥遥领先
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竞争格局
2025-12-23
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康统农夫东鹏2025年净利率普遍提升
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2025-12-15
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