prevalence. Meanwhile, customer experience and engagement and into wide-reaching adoption of Al technologies. Globally, cautious,likely due to data privacy concerns. 44% report active use of Al in many areas, while another 42% small minority (7% or less, depending onthe region) remain at We recognize that Al will be incredibly disruptive, and while we the exploratory or non-adoption stage. This suggests that Al has our operating businesses. Continuous investment in digital driver of competitiveness in family businesses. This reflects a pragmatic approach, aligning ambition with risk oversight. Such Chris Smyth, partner, Morgan Street, Est. 1974, United the enterprise (2026) report, which highlights that many companies initially adopt Al in narrow domains before scaling enterprise-wide. Regionally, rates of adoption are generally consistent. However, (37%) and higher selective use (47%). This suggests that family businesses are cautious, perhaps constrained by infrastructure, Process efficiency, risk mitigation, and CRM are at the At a global level, the most common uses of Al among family risk management (39%), CRM (39%), and customer experience/ Regionally, adoption of process automation in risk management America and Africa, reflecting both cyber exposure and fraud Family business technology transformation, 2026 | The family bus
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