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三丽鸥业务涉及产品销售、主题乐园及许可业务
三丽鸥业务涉及产品销售、主题乐园及许可业务
行业数据
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所属报告：
商贸零售行业深度研究：拆解三丽鸥探讨IP零售变现价值-241023.pdf
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行业数据
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行业数据
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行业数据
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围绕形象 IP布局多元业务板块。三丽鸥公司成立于1960年，公司以“One World，Connecting Smiles”为愿景，主要从事礼品策划及销售、IP 授权业务、主题公园等多项业务。与我们熟知的迪士尼等内容 IP 创作者不同，三丽鸥旗下的许多角色都是形象 IP 出身，以产品销售、产品设计而出名。自成立至今，三丽鸥拥有超过 450 个角色，其中不乏 Hello Kitty、美乐蒂、库洛米、大耳狗等知名 IP 形象。
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