三个皮匠报告—— 严选型全行业研究报告分享下载平台，您的专属行业智库！
欢迎来到三个皮匠报告！
登录
帮助中心
首页
最新
研搜
BETA
合集
英文
会议
数据
财报库
政策库
自研报告
入驻
您的当前位置：
首页
>
行业数据
>
对中国OTC药品品牌支付溢价的意愿
对中国OTC药品品牌支付溢价的意愿
行业数据
下载Excel
下载图片
原图定位
图片属性
图片格式：PNG
图片大小：84KB
图片尺寸：1199*1283
同报告图片
/
4
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
所属报告：
迈迪品牌研究院：2025中国家庭品牌消费趋势报告-OTC药品篇（55页）.pdf
打包全文图表
相关数据
金融危机后OTC衍生品监管重塑及其对FICC业务模式的影响
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
收藏
商业模式
2026-07-22
原图定位
查看详情
代理销售金融产品的种类及金额（包括场外交易（OTC）产品）（百万元）
收藏
行业数据
2026-03-31
原图定位
查看详情
健胃消食片在OTC市场的竞争格局
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
收藏
竞争格局
2025-12-25
原图定位
查看详情
用户购买保健食品/OTC时的考量维度（%）
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
收藏
行业数据
2025-12-22
原图定位
查看详情
表3-3全国零售药房-OTC市场-TOP10品种销售额份额
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
收藏
行业数据
2025-11-10
原图定位
查看详情
OTC药品品牌的分享/传播意愿及方式
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
收藏
行业数据
2025-11-04
原图定位
查看详情
对中国OTC药品品牌支付溢价的意
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
收藏
行业数据
2025-11-04
原图定位
查看详情
选择中国OTC药品品牌时的首选品牌类型
PHxiZWdpbl9vZl9ib3h8Pnwg5Z+O5biC57G75Z6LICAgICAgIHwg5YWo5Zu95oCn5ZOB54mMIHwg5Zyw5pa55oCn5ZOB54mMIHwg5paw6ZSQ5bCP5LyX5ZOB54mMIHwg5rig6YGT5ZOB54mM5Y+K5YW25LuWIHwg5peg5omA6LCTIHwKfC0tLS0tLS0tLS0tLS0tLS18LS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS18LS0tLS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLXwtLS0tLS0tLXwKfCDkuIDnur/ln47luIIgICAgICAgfCA4OCUgICAgICAgIHwgNiUgICAgICAgICAgfCAwJSAgICAgICAgICAgIHwgNiUgICAgICAgICAgICAgICB8IDAlICAgICB8Cnwg5LqM57q/5Z+O5biCICAgICAgIHwgOTUlICAgICAgICB8IDEzJSAgICAgICAgIHwgOSUgICAgICAgICAgICB8IDAlICAgICAgICAgICAgICAgfCAwJSAgICAgfAp8IOWPkei+vuS4iee6v+WfjuW4giAgIHwgODYlICAgICAgICB8IDAlICAgICAgICAgIHwgMTglICAgICAgICAgICB8IDExJSAgICAgICAgICAgICAgfCAwJSAgICAgfAp8IOWFtuS7luWfjuW4giAgICAgICB8IDgyJSAgICAgICAgfCAwJSAgICAgICAgICB8IDM0JSAgICAgICAgICAgfCA5JSAgICAgICAgICAgICAgIHwgMCUgICAgIHwKCui1hOaWmeadpea6kO+8mlvmraTlpITloavlhpnotYTmlpnmnaXmupDvvIzoi6Xlm77ooajmnKrmmI7noa7moIfms6jliJnnlZnnqbrmiJbms6jmmI7igJzlm77ooajmnKrmj5DkvpvigJ1dPHxlbmRfb2ZfYm94fD4=
收藏
行业数据
2025-11-04
原图定位
查看详情
中国OTC行业渠道分布，线上转型更明确
fCDlubTku70gfCDnur/kuIsgfCDnur/kuIogfAp8LS0tLS0tfC0tLS0tLXwtLS0tLS18CnwgMjAxN+W5tCB8IDk1LjM5JSB8IDQuNjElIHwKfCAyMDE45bm0IHwgOTAuNzklIHwgOS4yMSUgfAp8IDIwMTnlubQgfCA4NS4wMyUgfCAxNC45NyUgfAp8IDIwMjDlubQgfCA3NS4yOCUgfCAyNC43MiUgfAp8IDIwMjHlubQgfCA2MS43OCUgfCAzOC4yMiUgfAp8IDIwMjLlubQgfCA2NC45MCUgfCAzNS4xMCUgfAp8IDIwMjPlubQgfCA3MC44OSUgfCAyOS4xMSUgfAp8IDIwMjTlubQgfCA2OS41NSUgfCAzMC40NSUgfAoK6LWE5paZ5p2l5rqQ77yaU3RhdGlzdGHjgIHkuJzlkLTor4HliLjnoJTnqbbmiYA=
收藏
行业数据
2025-06-26
原图定位
查看详情
全球OTC市场稳步扩容
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
收藏
行业数据
2025-06-26
原图定位
查看详情
2024年中国OTC市场结构
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
收藏
行业数据
2025-06-26
原图定位
查看详情
中国OTC维矿市场规模
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
收藏
市场规模
2025-06-26
原图定位
查看详情
全球OTC维矿市场规模
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
收藏
市场规模
2025-06-26
原图定位
查看详情
2016-2024年中国OTC市场规模CAGR=7%
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
收藏
市场规模
2025-06-26
原图定位
查看详情
最新数据
全球全年龄段奶粉市场规模（亿美元）
收藏
行业数据
2026-07-30
原图定位
查看详情
全球酸奶及发酵乳制品市场规模（亿美元）
收藏
行业数据
2026-07-30
原图定位
查看详情
全球药用级益生菌市场规模（百万美元）
收藏
行业数据
2026-07-30
原图定位
查看详情
全球益生菌膳食补充剂市场规模及增速
收藏
行业数据
2026-07-30
原图定位
查看详情
全球拥有AKK专利菌株的核心企业
收藏
行业数据
2026-07-30
原图定位
查看详情
为重要。对常见的基础疾病，他们既不完全依赖医院，也不完全依赖线下门店，他们通过互联网分享和自己多年的经验有了自己的判断，尽可能降低风险。 从二线城市开始，消费者在选购OTC药品时对品牌是重视度稍有提升，但实际选购时品牌忠诚度逐步下降，这与他们受医生及线下药店推荐的影响更大相关。他们对国产药 有着务实且精明的认知。对于一些常见疾病，他们认为国产品牌足以治愈，但同个药品品类不同品牌之间的疗效差异不大，因此在国产品牌选择越来越丰富的当下，他们愿 意为其支付溢价的意愿并不高。 经常换牌子买, 盯着一个牌子买， 固定几个品牌混买，47%
行业数据
原图定位
当前图表所属：
迈迪品牌研究院：2025中国家庭品牌消费趋势报告-OTC药品篇（55页）.pdf
品牌引领企业
2020上海老字号
对中国OTC药品品牌支付溢价的意
(单位：TGI)
下载图片或Excel，需升级至尊VIP会员或「预见者」VIP
立即去升级
客服
商务合作
小程序
服务号
回到顶部
折叠
微信扫码登录
微信扫码登录
双重福利，扫码领取！
关注公众号『三个皮匠报告』，免费领取报告
1.100+最新优质行业报告
2.每周免费精选报告分享
手机快捷登录
账号登录
记住密码
忘记密码？
验证即登录，未注册将自动创建账号
获取验证码
收不到验证码注意事项
登录代表您已阅读并同意
《三个皮匠服务条款》
研搜
0731-84720580
商务合作：really158d
下载Excel
下载图片
原图定位
打包全文图表
收藏
2026-07-22
原图定位
微信扫码登录
手机快捷登录
账号登录
