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各保险公司银保渠道的NBV占比显著提升
各保险公司银保渠道的NBV占比显著提升
行业数据
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所属报告：
非银金融行业：负债端复苏趋势可持续-230902（18页）.pdf
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2025年上市险企的NBV增速情况（百万元）
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行业数据
2026-04-02
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上市险企人均新业务价值（NBV/代理人/月）
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2026-03-11
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对于银保渠道，近年来银保渠道的新单保费和 NBV 的增速和占比均持续提升。2023 年上半年各保险公司银保渠道的新单保费增速分别为：中国平安（+120.7%）、中国人寿（+116.8%）、新华保险（+17.7%）、中国太保（+2.8%），银保渠道贡献的新单规模显著提升；从 NBV 来看，2023 年上半年各保险公司银保渠道的 NBV 增速和贡献比重分别为：中国太保（+305.0%，占比为 18.8%）、新华保险（+202.6%，占比为28.3%）、中国平安（+166.5%，占比为 10.9%），银保渠道对保险公司的新单和价值贡献比重持续提升，主要是由于银行的基金代销、理财代销等业务的销售难度增加使得代销收入压力加大，而客户的储蓄需求旺盛、保险产品佣金率较高等因素的推动下银行销售保险产品的意愿提升所致。
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非银金融行业：负债端复苏趋势可持续-230902（18页）.pdf
各保险公司银保渠道的新单保费表现（百万元）
新华保险代理人的人均产能同比翻倍
中国太保核心人力的人均产能和收入显著提升
中国平安代理人的人均质态显著提升
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