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图11.中国家电企业在泰国冰箱市场零售量份额
图11.中国家电企业在泰国冰箱市场零售量份额
行业数据
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图片格式：PNG
图片大小：59KB
图片尺寸：1215*792
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所属报告：
家电行业专题：家电中报分化重视白电配置价值-240917（28页）.pdf
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行业数据
2026-05-06
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行业数据
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市场担心家电外销因为基数原因可能降速。我们认为，欧美市场代工业务有基数原因，增速下行，但是新兴市场增量有望支撑家电外销景气向好。根据欧盟统计局调查数据，目前欧洲整体零售库存指数已恢复至疫情前水平。虽然美国当前家具家装及电子家电零售库存尚未回落至疫情前水平，但库销比已降至疫情前水平，库存处于相对健康水平。我们预计下半年欧洲补库节奏可能放缓，我国对欧洲家电出口增速将逐渐下行；在美国降息周期到来前，美国市场增速将相对平稳。另一方面，我们认为新兴市场将拉动我国家电外销增长向好。根据欧睿数据，中东非洲、东南亚、拉美的空冰洗普及率和我国相比存在较大提升空间。近年我国家电企业通过加大海外品牌营销、渠道覆盖以及产能布局，加快自主品牌出海步伐。根据欧睿数据，近年格力、海尔在中东非洲空调市场份额提升显著；海尔、美的在东南亚冰箱、洗衣机市场的份额也呈提升趋势。展望下半年，我国对新兴市场家电出口有望延续较快增长态势。
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家电行业专题：家电中报分化重视白电配置价值-240917（28页）.pdf
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2026-06-09
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