YouGov：2025年亚太地区杂货零售报告：价值驱动型购物者的崛起（英文版）（48页）.pdf

1、/Research RealityThe rise of value shoppers:APAC grocery retail report 2025A P A CContentsContents01Introduction02Grocery shopping habits&preferences03Value driven shoppers04Digital tools&ads impact05Shopper mindsets2The rise of value shoppers:APAC grocery retail report 2025IntroductionFrom Singapor

2、es sprawling supermarkets to Hong Kongs bustling hypermarkets,one trend is reshaping grocery shopping in Australia,Singapore,Hong Kong,Indonesia,and Thailand:the pursuit of value.As costs rise,lifestyles shift,and digital tools empower smarter choices,consumers in these markets are redefining how th

3、ey buy essentials,seeking savings without sacrificing quality.The rise of value first shopping in APAC report explores the habits,preferences,and priorities of value-driven shoppers in the supermarkets and hypermarkets of these five markets.Whether chasing promotions,exploring new brands,or switchin

4、g retailers for better deals,these shoppers are strategic and influential.Inside this report:Grocery habits&preferencesWhere,how often,and whyconsumers shop for groceries.Value-conscious shoppersHow inflation and mindful spending are shaping grocery choicesDigital&loyalty toolsThe role of digital pl

5、atforms,ads,and loyalty programs in influencing behavior.Shopper mindsetsAttitudes around budgeting,impulse buying,and brand loyalty.3The rise of value shoppers:APAC grocery retail report 2025Grocery shopping habits&preferences4The rise of value shoppers:APAC grocery retail report 2025Physical super

6、markets are the most popular overall(54%),but in markets like Indonesia and Thailand,consumers rely more on a mix of convenience stores,wet markets,and provision shops.Physical supermarkets are the top visited overall.Q:Which of the following places have you shop for groceries for the past 3 months?