新西兰邮政：2025年新西兰电商市场情绪报告：驱动线上购物业务增长的洞察（英文版）（40页）.pdf

1、eCommerce Market Sentiments Report 2025Insights to drive the growth of your online shopping business.ContentsIntroduction and welcome 22024 Online shopping by the numbers 3The Online Shoppers Perspective8The Retailers Perspective25Helping you grow your online business 37Looking offshore for valueRes

2、earch methodology38Increasingly Kiwi shoppers are looking offshore for bargains.We look at the countries and stores they are buying from and the factors behind this international growth.Optimising your delivery strategySustainability in a tough economyIn depth studyIn depth studyIn depth study16534I

3、n tough economic times is sustainability still a priority for shoppers?We explore the difference between shoppers preferences and actions.In this first of its kind study,we explore the value shoppers place on delivery and offer practical strategies to reduce cart abandonment and to drive additional

4、revenue.1eCommerce Market Sentiments Report 2025Throughout 2024,we kept a close eye on Kiwi online shopping habits,sharing regular data,trends and insights through our eCommerce Spotlight series.In our latest research report we unpack how shoppers and retailers are feeling and how thats shaping the

5、eCommerce landscape.We hear directly from over 600 online shoppers and 250 retailers about their shopping behaviours in 2024 and what their expectations are for 2025.Its clear that value was once again the name of the game.Shoppers adapted to tough economic times by hunting down bargains,jumping onl

6、ine more often,and exploring alternative products,suppliers and increasingly,overseas options.In the first of three in-depth sections,we unpack Kiwi shoppers global shopping behaviours,including what theyre buying internationally,where from,and why.With cost-of-living pressureslike inflation,high mo