ChangeUp：2025美国杂货零售业“超级用户”的崛起及其对购物体验的影响报告（英文版）（19页）.pdf

1、GROCERYREPORTThe Power of Experience:How Shoppers are Outpacing Store Evolution The grocery shopping expectations are fundamentally changing,bringingforward a new type of customer:the Power User.Like their counterparts in the tech world,these grocery Power Users have become experts at combining digi

2、tal tools with traditional shopping.They move effortlessly between online ordering and in-store visits,using every available technology to make their shopping more efficient.Our recent survey highlighted just how important these Power Users havebecome and revealed a frustrating gap in their experien

3、ce.While theyveembraced new shopping technologies,they often find physical stores falling short of their expectations.The personalization,efficiency,and engagement theyre looking for simply isnt there yet.This disconnect points to a significant opportunity that grocery stores need to address.For for

4、ward-thinking grocers,the rise of Power Users opens the door toreimagine what grocery shopping can be.By meeting these shopperssophisticated needs,stores can transform grocery shopping from a mundane task into a seamless part of their customers daily lives.The Rise of the Power User:A New Shopper Ha

5、s EmergedINTRODUCTION2The goal of the study was to discover if the physical grocery shopping experience has kept up with shopper needs and expectations.Survey Conducted in Q3 2024800 Respondents across the United States.INTRODUCTIONAll respondents were primary grocery decision-makers who shopped for

6、 groceries in the past month and in the physical store in the past three months.Their online grocery purchase habits fell naturally.The study was designed to represent a diverse cross-section of shoppers,balanced by age,gender,region,and income.3Our analysis uncovered a critical insight:Power Usersw