仲量联行（JLL）：2025释放沙特阿拉伯酒店业投资潜力研究报告（英文版）（17页）.pdf

1、Unlocking the investment potential in Saudi Arabias hotel industryJLL Hotels and Hospitality R the investment potential in Saudi Arabias hotel industryKey findingsSaudi Arabias tourism industry is gaining international attention,with the Middle East and Africa showing stronger Revenue Per Available

2、Room(RevPAR)growth than other regions since 2019.Saudi Arabia ranks among the top five countries in the region for this metric.The National Tourism Strategy,launched in 2016,aims to enhance GDP through tourism.Legislative changes and government investments have produced immediate results,particularl

3、y in tier one cities(Riyadh,Jeddah,Makkah&Madinah,and the Dammam Metropolitan Area).Although private capital is yet to contribute to the growth of the sector,the Saudi government has established an investment ecosystem to support tourism development.This includes the Tourism Development Fund and var

4、ious programs offering debt and equity support.Emerging tier two cities account for 23%of overall visitor numbers,presenting significant opportunities for the private sector to develop new attractions in these underserved markets.This paper examines the potential yield impact of available investment

5、 incentives,emphasizing Saudi Arabias ongoing appeal to investors in the coming years.123452 2025 Jones Lang LaSalle IP,Inc.All rights reserved.Unlocking the investment potential in Saudi Arabias hotel industryGlobal hotel industry:Destination dynamics drives hotel performance growth JLLs annual Glo

6、bal Hotel Investment Outlook 2025,examines key trends shaping the global hospitality industry.In 2024,RevPAR grew 3%compared to the prior year driven predominantly by increased average rates(ADR).Most of the growth was in urban markets driven by accelerating growth in group,business,and internationa