第一资本信贷Capital One Financial Corporation (COF) 2024年年度报告「NYSE」.pdf

1、Annual Report2 0 2 4Shareholders and Friends,2024 was an outstanding and momentous year at Capital One.We delivered strong financial results while continuing to coil the spring of investment in future opportunities.We continued to innovate on the shoulders of our technology transformation.And most i

2、mportantly,we announced our intent to acquire Discover,a global payments network and highly regarded credit card player.While many banks in the United States are centuries old,our Capital One journey began just three and a half decades ago.We looked at the banking business and realized it is really

3、the technology and information business.So we built an information-based technology company that does banking,competing against banks that use technology and data,but it is not who they are.We were an original fintech before there was such a word.While we have grown to be one of the largest banks in

4、 the United States,we still feel the entrepreneurial sense of possibility that drove our quest to change how banking works.All along the way in this unlikely journey we set our sights on the seismic changes that were coming in the marketplace.We worked backwards from where winning is,even though it

5、meant periodically transforming our company.We declared bold destinations,and somehow we found a way to get there.2This bold strategic approach began with the founding idea of the company,to build a credit card company powered by data,analytics,scientific testing,and statistical modeling to bring th

6、e right product at the right price to the right customer at the right time.We called it mass customization.After years of work to bring this vision to life,we were able to de-average the one-size-fits-all marketplace,bring better deals to consumers,and democratize access to credit cards.We grew rapi