Feedvisor：2025年品牌电子商务策略手册：基于对500 +电商品牌的调研分析（英文版）（37页）.pdf

1、The 2025 E-Commerce Playbook for BrandsBased on a survey of 500+e-commerce brands2 FEEDVISORThe E-Commerce Reckoning is Here.Adapt or Disappear.E-commerce is at an inflection point.The pace of changefueled by AI,shifting consumer behaviors,and tightening regulationsis relentless.Retail media is abso

2、rbing ad budgets,competition is fiercer by the day,and customer expectations have never been higher.The brands that fail to adapt are not just falling behind;they are disappearing.Nearly 90%of brands report rising ad costs,yet proving ROI remains elusive.At the same time,customer acquisition has nev

3、er been more expensive,and loyalty is harder to earn as shoppers demand hyper-personalized experiences,instant delivery,and lower prices,often all at once.Layer in the latest tariff announcements,and the margin pressure intensifies.Brands sourcing internationally,especially from China,are being forc

4、ed to rethink pricing and inventory strategies to stay profitable amid rising costs.Some are proactively adjusting prices and order volumes to protect margins,while others are cautiously holding back,wary of being undercut in a race they cant afford to lose.Retail media is now table stakes,yet 52%of

5、 brands still struggle to balance it with the need for sustainable direct-to-consumer(DTC)growth.Meanwhile,AI is rapidly becoming the most transformative force in e-commerce.The question is not whether your brand should evolveit is whether you can afford not to.Now in its seventh annual edition,“The

6、 2025 E-Commerce Playbook for Brands”explores the strategies and realities of over 500 US companies,from fast-growing DTC challengers to Fortune 1000 giants.It offers an inside look at how brands are navigating Amazon,Walmart,and the broader marketplace ecosystem revealing what is working,what is no