Mikmak：2025英国杂货电商发展策略报告：多渠道杂货品牌的基准与洞察（英文版）（15页）.pdf

1、How to Drive Grocery eCommerce in the UKBenchmarks&Insights for Multichannel Grocery Brands Average Grocery eCommerce Basket:7.4ItemsUK Grocery eCommerce Grows While Shopping Trends ShiftThe UK Grocery eCommerce market is expected to reach 16.2 billion this year,growing at 10.4 percent annually.Groc

2、eries now account for 13.1 percent of the UKs eCommerce market,with approximately 20 percent of the population buying food and drinks online,according to Statista.Although inflation has slowed,food and non-alcoholic beverage prices have risen by 1.8 percent in the year to September in the UK,impacti

3、ng consumer choices.NIQ data reveals that UK households shop for groceries nearly five times a week,but with smaller baskets than last year.According to the MikMak Shopping Index,the average basket contains 7.4 Grocery items.To win new market share and retain loyal customers,Grocery brands must adap

4、t their eCommerce marketing to shifting trends while driving profitable growth.This guide provides MikMaks latest benchmark data and insights for driving demand and explores Purchase Intent for packaged foods and non-alcoholic beverages.How to Drive Grocery eCommerce in the UKChannel Performance Ins

5、ightsGrocery brands bet on social media to drive shopper trafficAccording to the latest IAB UK report,the UK digital ad market has grown 16 percent in 2024.So,where are multichannel Grocery brands spending to drive shoppers to their retailer partners?MikMak measures in-market shopper traffic to reta

6、ilers with a metric called Purchase Intent Clicks*.This metric indicates the number of times shoppers click on retailer checkout options on multichannel brands marketing content.Based on the share of Purchase Intent Clicks,social media currently leads as the top eCommerce traffic source for Grocery