有赞：2022鞋服行业潮牌运营解决方案（37页）.pdf

1、有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营鞋服行业-潮牌运营解决方案有赞KA运营服饰类目有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营私域成为潮牌等新兴类目的增长新引擎0200

2、000004000000060000000800000001000000001200000002020Q12020Q22020Q32020Q4GMV0500001000001500002000002500003000003500004000002020Q12020Q22020Q32020Q4会员数服装潮牌商家在有赞的增长非常迅猛，2020年全年有赞潮牌商家GMV增长433%，会员数增长455%，一方面，有赞定制化功能及多平台打通能力，帮助潮牌商家打造品牌IP，助力圈层营销；另一方面，有赞新品预售，抢购，快闪店扫码购等场景化解决方案，帮助潮牌商家扩大私域客户数，直接提高销售转化。有赞服饰KA运营

3、有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营创始人潮牌明星引爆限量销售跨界合作潮流活动买手集合店专卖店网上销售创立营销渠道设计师、明星、模特、歌手、演员、摄影师、买手、搭配师等潮流文化引领者潮牌常见经营模式有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服

4、饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营潮牌运营痛点01圈层固定、小、分散需匹配消费客群多渠道引流并保持品牌调性02对线上广告投放和粉丝运营不熟悉需要引导支持03现有营销形式趋同性高比较单一，且一般品牌售卖渠道比较少需布局渠道矩阵04部分潮牌供应链资源不足需通过营销提升用户体验有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营品销合一品牌宣传销售提升个性化店铺装修多渠道品牌

5、宣传扩大私域客户数提高触达的转化效率及质量有赞潮牌运营解决方案有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营品牌私域流量池SCRM线下门店公众号小程序微博社群直播朋友圈微博+广告+社群+直播SCRM+微商城系 统 支 撑店铺经营潮牌私域官网运营链路图品牌私域官网小程序商城运营链路前端触点获客培育转化留存裂变多渠道品牌宣传全渠道潜客引入人群标签记录全域画像分析消费互动行为分析内容：页面、店

6、铺笔记营销：新品发售、直播、快闪店、网红分销、定制粉丝社区生命周期管理老带新裂变体系和权益设计裂变优惠券老带新核心铁粉普通用户品牌粉丝兴趣人群有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营获客公众号小红书陌陌爱逛新浪微博陌陌得物天猫YOHO流量入口品牌私域官网有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有赞服饰KA运营有