亿滋国际Mondelez International (MDLZ) 2005年年度报告「NASDAQ」.pdf

1、One sip,one snack,one meal.one delicious moment at a time.Kraft Foods Inc.2005 Annual ReportKraft Foods Inc.2005 Annual ReportWhile Kraft is the worlds second-largest food and beverage company,we know that what matters most are the individual moments each of our consumers shares with our brands.That

2、s why consumers are the focus of everything we do.Whether they are connecting over coffee with friends,or enjoying a family meal or treat at the end of the day,we win when we make those moments a bit tastier,easier or better-for-them.Hundreds of millions of times a day,around the world,were helping

3、people eat and live better.Crunchy,sweet,savory,satisfying.Whatever the flavor,consumers hunger for great-tasting snacks that are delicious,convenient and increasingly more nutritious.In the snacks sector,Krafts key brands include Milka,Planters,Oreo,Ritz,Chips Ahoy!,Trakinas,Wheat Thins and Cte dOr

4、.SnacksAround the world,Kraft offers an array of beverage choices to quench every thirst from refreshment to nutrition to relaxation.In the beverages sector,our key brands include Carte Noire,Gevalia,Jacobs,Maxwell House,Capri Sun,Kool-Aid,Tang and Clight.BeveragesAt breakfast,dinner and every eatin

5、g occasion in between,cheese and dairy products are an important and delicious part of consumers diets around the world.In the cheese&dairy sector,Krafts key brands include Kraft,Philadelphia,Velveeta,Cracker Barrel,Breakstones and Dairylea.Cheese&DairyWhether its a salad dressing,breakfast cereal,d

6、essert or condiment,Kraft has the grocery brands that feature prominently in consumers shopping baskets.In the grocery sector,our key brands include Post,Jell-O,Miracle Whip,Kraft,Cool Whip and A.1.GroceryGreat tasting,quick,convenient,a good value.These are the qualities that consumers are looking