亿滋国际Mondelez International (MDLZ) 2007年年度报告「NASDAQ」.pdf

1、In 2007,we hit fast forwardWe invite you to learn how.to become a new Kraft.We are looking at everythingFrom our products and packaging to where and how we do business to how we bring products to market to the ways we connect with our consumers and customers.But,ultimately,words dont matter.Actions

2、do.differentlyGo.See.While we can tell you more,showing you is better.Go to .A Greeting from Irene Rosenfeld,Our Chairman&CEOOur New Product PipelineMemorable Marketing Moments Growing Through AcquisitionConnecting to ConsumersExpanding Go-to-Market OpportunitiesGrowing the Oreo BrandBrewing a Stron

3、g Coffee Presence Reinventing Salad DressingMaking a Chocolate SensationBringing Premium Pizza HomeSay CheeseWe are turning the brands that consumers have lived with for years,into brands they cant live without.Dear Fellow Shareholder:Welcome to the new Kraft.Were now a fully independent company.Our

4、 employees are energized and passionate to grow our business.Our brands are getting stronger every day.Our insights about consumers are deeper and richer than ever before.And our new product pipeline is flowing with exciting ideas that will accelerate our growth and improve our margins.Im pleased to

5、 tell you,the new Kraft is taking shape.Yes,things are definitely changing.But one thing remains the sameour commitment to returning Kraft to reliable growth and to returning value to you,our shareholders.Last year,we laid out our three-year growth plan.We said 2007 would be an investment yeara time

6、 to step back and rebuild our brands and our infrastructure and set the stage for reliable growthand thats largely how 2007 played out.We said we were going to strengthen our senior leadership and we did.We said we were going to invest in our brands and we did.We said we were going to improve our pr