麦肯锡：2024年南非食杂零售业现状报告：处于发展拐点（英文版）（18页）.pdf

1、McKinsey DirectContents2Foreword3The global context:Signs of recovery as consumer confidence returns3South Africas grocery market:Potentially turning a corner after several challenging years 15Implications for grocery players1Turning a corner:The State of Grocery Retail 2024ForewordThe grocery retai

2、l market in South Africa has been under sustained pressure for several years,but in 2024,there are early signs that it may be turning a corner.Over the past decade,persistent macroeconomic headwinds,including low economic growth,high unemployment,infrastructure challenges,and high interest rates,hav

3、e affected consumers disposable income,leading them to prioritise basic necessities over discretionary spending.This,in turn,has affected grocers costs and margins.1 Even before the COVID-19 pandemic,McKinsey research shows that South African consumers were feeling the pinch,and they remain among th

4、e least optimistic about the economy and the most cost-conscious globally,with a high propensity to look for savings.2 This year,the data indicates signs of a turnaround,with fewer South African consumers in high-and low-income groups focused on saving money and more looking to buy premium products.

5、We have also observed rising demand for convenience,with more shoppers turning to online channels and buying food-on-the-go products.High-income consumers are also increasingly placing a premium on buying healthier and sustainable food.The market is more interesting and dynamic than ever.Our 2024 St

6、ate of Grocery research in South Africa looks at the markets exposure to global trends as well as its unique aspects and dynamics.We identify several opportunities,including growing online and discounter formats,the use of AI,and emerging frontiers such as retail media.Damian HattinghDaniel LubliGok