Cylindo：2023年DTC家具电商品牌TOP50：电商商品展示特点分析与与指数排名报告（英文版）（48页）.pdf

1、E-commerce Merchandising Features adoption and index rankingTOP 50 DTC Furniture BrandsTable of ContentsIntroduction 4Furniture industry outlook 5DTC trends shaping the future of the furniture industry 7Key takeaways 10Methodology 12Analyzing E-commerce Merchandising Features for DTC Furniture Brand

2、s 13Product customization 16HD Zoom 17360-degree views/3D 18In-context imagery 19Augmented reality 20Mobile optimization 21Reviews 22Product Recommendations 23Dimension shots 24Social media activity 25Fabric Swatches 26Product page load speed 27Product visuals quality 28Product information detail 29

3、Checkout experience 30Filtering options 31UX benchmark study results from the three leading DTC furniture players 32TOP 50 DTC FURNITURE BRANDS E-commerce Merchandising Index 44TOP 50 DTC Furniture Brands 2023-E-commerce Merchandising features adoption and index ranking|page 3IntroductionThe direct-

4、to-consumer(DTC)playbook has changed.The blueprint that worked in the mid-2010s,when businesses would raise venture capital and spend most of it on social media ads,doesnt work anymore.The market is now flooded with competition,and customer acquisition costs are sky-high.Moving forward,DTC brands th

5、at want to survive need to adjust to the new circumstances.Companies have realized that the cost of the product,plus labor,shipping,and marketing costs,might exceed the revenue made from the purchase.This is especially problematic for companies that sell low-purchase-frequency items such as furnitur

6、e.DTC furniture brands that were elbowing their way for attention in the crowded online space knew they needed a more sustainable growth strategy.Gone are the days of easy customer acquisition and cheap social media ads.DTC brands need to focus on understanding customer needs,building close connecti